| What makes a good website and what makes a | | | | |
| bad one? There are many different aspects to | | | | - Usability: A website should be easy and |
| a website that when combined, will make a | | | | intuitive to use, the navigation should be |
| dictionary definition of a good website. Some | | | | easily accessed on every page of your site. |
| aspects of considering a website "good" is | | | | You never need to click more than 4 times to |
| opinion based such as the appearance and | | | | go to a specific page, a general rule of |
| graphics used within the site. People have | | | | thumb is 2 or less clicks should get you to |
| different tastes, much like with homes, if | | | | any page of the site. Complicated navigation |
| everyone liked the same colors and themes, we | | | | structure will quickly frustrate your |
| would live in a very boring world. Appearance | | | | visitors and they will bounce quickly if they |
| is only a small portion of what makes a good | | | | can't find what they are looking for. |
| website, additional factors include content, | | | | |
| usability and structure. | | | | - Site Structure: This aspect cannot be seen |
| | | | by your visitors but is crucial to having a |
| - Content and site purpose: So you want a | | | | good website. The foundation of your site |
| site or already have one, what is the purpose | | | | lies within the coding and programming |
| of your site and what do you want to | | | | structure. A solid site should be openly |
| accomplish? Before starting or continuing | | | | usable in all browsers, all screen size, all |
| with your site, you need to set objectives | | | | operating systems and without additional |
| and how you want visitors to benefit from | | | | plugins such as Flash. Large amounts of |
| using your site. The content of your site | | | | potential customers can be lost if your |
| should always be kept up to date and reflect | | | | website isn't compatible with different |
| the main goal of your website. If your site's | | | | systems. |
| objective is to sell computers, you obviously | | | | |
| don't want to write about how to change a | | | | - ISP: Your service provider (host) is also |
| tire. | | | | extremely valuable in a good website. Your |
| | | | host should have great uptime (99.9%+) and |
| - Appearance: Appearance and the colors used | | | | boast fast transfer speeds. When was the last |
| strike an emotional reaction which can be | | | | time you stuck around for a site that took |
| used to make people feel a different way such | | | | more than a minute to load? |
| as to buy. Different colors evoke different | | | | |
| feelings. The psychology of colors is time | | | | - Marketing: A good site should at least |
| proven and used by professional web designers | | | | promote a good SEO practice and rank well |
| to manipulate different messages to the | | | | within the major search engines. Combine |
| users. A design should never be overly | | | | those key aspects and you will have a good |
| complex and confusing and the design should | | | | website and if you ever need help with |
| reflect the business and the service or | | | | ensuring that you have a good website, |
| product that you have to offer. | | | | Revived Media is always here to help. |