| What makes a good website and what makes a bad | | | | confusing and the design should reflect the business |
| one? There are many different aspects to a website | | | | and the service or product that you have to offer. |
| that when combined, will make a dictionary definition | | | | - Usability: A website should be easy and intuitive to |
| of a good website. Some aspects of considering a | | | | use, the navigation should be easily accessed on |
| website "good" is opinion based such as the | | | | every page of your site. You never need to click |
| appearance and graphics used within the site. People | | | | more than 4 times to go to a specific page, a general |
| have different tastes, much like with homes, if | | | | rule of thumb is 2 or less clicks should get you to any |
| everyone liked the same colors and themes, we | | | | page of the site. Complicated navigation structure will |
| would live in a very boring world. Appearance is only | | | | quickly frustrate your visitors and they will bounce |
| a small portion of what makes a good website, | | | | quickly if they can't find what they are looking for. |
| additional factors include content, usability and | | | | - Site Structure: This aspect cannot be seen by your |
| structure. | | | | visitors but is crucial to having a good website. The |
| - Content and site purpose: So you want a site or | | | | foundation of your site lies within the coding and |
| already have one, what is the purpose of your site | | | | programming structure. A solid site should be openly |
| and what do you want to accomplish? Before | | | | usable in all browsers, all screen size, all operating |
| starting or continuing with your site, you need to set | | | | systems and without additional plugins such as Flash. |
| objectives and how you want visitors to benefit | | | | Large amounts of potential customers can be lost if |
| from using your site. The content of your site should | | | | your website isn't compatible with different systems. |
| always be kept up to date and reflect the main goal | | | | - ISP: Your service provider (host) is also extremely |
| of your website. If your site's objective is to sell | | | | valuable in a good website. Your host should have |
| computers, you obviously don't want to write about | | | | great uptime (99.9%+) and boast fast transfer |
| how to change a tire. | | | | speeds. When was the last time you stuck around |
| - Appearance: Appearance and the colors used strike | | | | for a site that took more than a minute to load? |
| an emotional reaction which can be used to make | | | | - Marketing: A good site should at least promote a |
| people feel a different way such as to buy. Different | | | | good SEO practice and rank well within the major |
| colors evoke different feelings. The psychology of | | | | search engines. Combine those key aspects and you |
| colors is time proven and used by professional web | | | | will have a good website and if you ever need help |
| designers to manipulate different messages to the | | | | with ensuring that you have a good website, |
| users. A design should never be overly complex and | | | | Revived Media is always here to help. |