| While designing or redesigning a web site the most | | | | Next, remember that first impressions mean |
| vital part of the task happens before any graphics or | | | | everything. Your Web Site Design must be |
| codes are created. | | | | professional and portray the right image for your |
| Start by determining the principal goals of your web | | | | business. Most web site surfers decide within seconds |
| site. Are you using it to sell your products or | | | | of reaching your main web page if they will browse |
| services? Maybe it's planned simply to advertise your | | | | deeper into your site or click away to another. |
| offline business, provide support to your existing | | | | Studies have shown that this decision is usually made |
| customers or build your company brand. Whatever | | | | based on the appeal of the web site design rather |
| the goals are, clearly defining them ahead of time will | | | | than the text copy. This means that your web site |
| better guide you in the actual web site design | | | | design has to grab their attention and convince them |
| process. | | | | that you're offering something of value fast. |