| A lot can be said about Internet advertising and | | | | Other important factors are good content and |
| online commerce but there is no doubt that they are | | | | originality. A reader should have lots of information on |
| quite profitable business activities. Advertising on | | | | display; they should be able to review discussions of |
| television or in print is less effective than promoting a | | | | a product and service. The content should be |
| company on the Internet. But to make a good online | | | | informative and interesting but professional, as well. |
| commercial targeted to millions of potential clients | | | | Even though looks matter, good website designs are |
| you need very good website designs. There is | | | | more about content that graphic production. |
| nothing more important than good website design | | | | However the importance of graphics should not be |
| when marketing a product online is concerned. You | | | | underestimated. This includes colour, style of text, |
| no longer need flashing three sentence ads in giant | | | | image and design graphics. You can give a more |
| text on a white screen. Simply said, good website | | | | professional look to a website with a single line or a |
| designs are high tech and eye pleasing. They actually | | | | bullet well placed. Good website designs contain all |
| resemble a television commercial. | | | | these things. It is vital not to turn off customers by |
| Of course, only the good ones do. There are many | | | | putting any pictures (whether of people or nature) if |
| websites which are not high tech and could not | | | | inappropriate to the setting. It is also important that |
| certainly be taken for good website designs. Personal | | | | graphics have good quality but low file size because if |
| pages could be loud and very colourful but it comes | | | | they don't meet these requirements then the |
| as a big surprise that many companies still rely on old | | | | customers might grow impatient while waiting for the |
| school early 90's type of web design. There are two | | | | file to load. |
| possible reasons why they don't have good websites | | | | Other things which should be taken into |
| designs. The first one is that they don't fully realize | | | | considerations are compatibility and navigation. Apart |
| the importance of the good design in marketing and | | | | from Internet Explorer there are people using |
| advertising on the Internet. The second reason might | | | | Netscape or Firefox as their usual web browser. Thus |
| be for they don't consider Cyberspace as a major | | | | it is important that the site is compatible with |
| source of income. Though, it is certain that online | | | | different web browsers or computers. Of course, |
| business will keep on blooming in the years to come. | | | | this will make the designing of the web site harder |
| I suppose the major factor when designing a website | | | | but it would be worth it. |
| is usability. A site with good usability means that not | | | | It might sound easy to have a good website but |
| only is the site easy to use but it is also | | | | remember that good website designs are hard work |
| comprehensible for the potential customers. This is | | | | and a billion dollar industry. |
| the bases for any good website designs. | | | | |