The usability of website and Search Engine Optimization

My focus is on how website usability goes hand inof consultants who carry out optimization projects
hand with good SEO. Usability science, or humanon behalf of clients' sites.
factors, pursues the quest for human-computer- It is the process of analyzing and optimizing your
interface designs that are easy to use. While Usabilityweb site's design in order to ensure its indexing and
Day is about technology as a whole, and how thatincrease its positioning in search engines.
technology makes our lives easier, this article will turn- The goal of this analysis and optimization is to
its attention to website usability, and how it can bemake your web site and its content more attractive,
important in search engine optimization.relevant and visible to search engines and web
Website usability deals with ease of navigation, howsearchers.
colors work together to enhance a user experience- It would be terrible to have a beautifully designed
without hurting the eyes, the size of fonts, andweb site with excellent written content, yet receive
design. But some of the concepts of website usabilitylittle traffic simply because your site cannot be easily
have a direct effect on how search engines crawlfound, if at all, by using a major search engine.
your website, and index it accordingly.- We will provide you with our expert advice on
"Memory is part of usability. That's why navigation isyour site's architecture in order to make it search
such a pain in the neck to work out and make usableengine friendly.
for everybody who will use your web site. There are- A higher search ranking is what many website
ads, images, blinking thingy's distracting your eyes,owners dream of. What they don't realise is that by
and your mind is going everywhere at once".optimising their site for the search engines, if done
Usability Testingcorrectly, they can also optimise it for their site
Web site usability focuses on what happens aftervisitors.
users arrive on a Web site. When usability- Ultimately this means more people finding your
professionals perform formative tests on Web pagewebsite and increased sales and lead generation. But
prototypes, the initial assumption is users haveare search engine optimization and usability
already landed on a specific page. Usabilitycompatible? Aren't there trades-offs that need to be
professionals observe what people do once theymade between giving search engines what they
arrive on that page. Do they take the desired call towant and giving people what they want? Read on
action? Do they understand what page they'reand find out.
viewing? The focus of formative usability testing isThis Earth-Day-style event, focused on easy-to-use
to create a user-friendly interface. It isn't how totechnology, currently involves plans in more than 70
encourage people to visit your Web site. Thatcities in 30 countries. Online headquarters of the
responsibility is usually relegated to the marketinginternational day, says, "World Usability Day promotes
department.the value of usability engineering, user-centered
Search Engine Optimization:design, and every user's responsibility to ask for
Search engine optimization (SEO) is a set ofthings that work better. The Usability Professionals'
methods aimed at improving the ranking of a websiteAssociation is doing that by encouraging, organizing,
in search engine listings, and could be considered aand sponsoring 36 hours of activities at the local level
subset of search engine marketing. The term SEOaround the globe.
also refers to "search engine optimizers," an industry