| My focus is on how website usability goes hand in | | | | of consultants who carry out optimization projects |
| hand with good SEO. Usability science, or human | | | | on behalf of clients' sites. |
| factors, pursues the quest for human-computer | | | | - It is the process of analyzing and optimizing your |
| interface designs that are easy to use. While Usability | | | | web site's design in order to ensure its indexing and |
| Day is about technology as a whole, and how that | | | | increase its positioning in search engines. |
| technology makes our lives easier, this article will turn | | | | - The goal of this analysis and optimization is to |
| its attention to website usability, and how it can be | | | | make your web site and its content more attractive, |
| important in search engine optimization. | | | | relevant and visible to search engines and web |
| Website usability deals with ease of navigation, how | | | | searchers. |
| colors work together to enhance a user experience | | | | - It would be terrible to have a beautifully designed |
| without hurting the eyes, the size of fonts, and | | | | web site with excellent written content, yet receive |
| design. But some of the concepts of website usability | | | | little traffic simply because your site cannot be easily |
| have a direct effect on how search engines crawl | | | | found, if at all, by using a major search engine. |
| your website, and index it accordingly. | | | | - We will provide you with our expert advice on |
| "Memory is part of usability. That's why navigation is | | | | your site's architecture in order to make it search |
| such a pain in the neck to work out and make usable | | | | engine friendly. |
| for everybody who will use your web site. There are | | | | - A higher search ranking is what many website |
| ads, images, blinking thingy's distracting your eyes, | | | | owners dream of. What they don't realise is that by |
| and your mind is going everywhere at once". | | | | optimising their site for the search engines, if done |
| Usability Testing | | | | correctly, they can also optimise it for their site |
| Web site usability focuses on what happens after | | | | visitors. |
| users arrive on a Web site. When usability | | | | - Ultimately this means more people finding your |
| professionals perform formative tests on Web page | | | | website and increased sales and lead generation. But |
| prototypes, the initial assumption is users have | | | | are search engine optimization and usability |
| already landed on a specific page. Usability | | | | compatible? Aren't there trades-offs that need to be |
| professionals observe what people do once they | | | | made between giving search engines what they |
| arrive on that page. Do they take the desired call to | | | | want and giving people what they want? Read on |
| action? Do they understand what page they're | | | | and find out. |
| viewing? The focus of formative usability testing is | | | | This Earth-Day-style event, focused on easy-to-use |
| to create a user-friendly interface. It isn't how to | | | | technology, currently involves plans in more than 70 |
| encourage people to visit your Web site. That | | | | cities in 30 countries. Online headquarters of the |
| responsibility is usually relegated to the marketing | | | | international day, says, "World Usability Day promotes |
| department. | | | | the value of usability engineering, user-centered |
| Search Engine Optimization: | | | | design, and every user's responsibility to ask for |
| Search engine optimization (SEO) is a set of | | | | things that work better. The Usability Professionals' |
| methods aimed at improving the ranking of a website | | | | Association is doing that by encouraging, organizing, |
| in search engine listings, and could be considered a | | | | and sponsoring 36 hours of activities at the local level |
| subset of search engine marketing. The term SEO | | | | around the globe. |
| also refers to "search engine optimizers," an industry | | | | |