| "The Ten important Steps for optimizing your | | | | Internal Linking Structure. So spider can crawl it easily |
| website for search engines: | | | | add relevancy to the linked page. The closer a page |
| In these ten steps we will know ten basics and | | | | is in clicks from your homepage. The higher the value |
| important steps to optimizing a website to perform | | | | the page rank is assigned. |
| better on major search engines. If you will follow | | | | Step 5 - Submissions |
| these steps correctly your website search engine | | | | Where to submit:o Search engineso Web directories |
| position website will be surly improve depending on | | | | Major search engines to submit |
| you industry competition. | | | | | | Major web directories to submit |
| Step 1 - Keyword Selection | | | | 1. Yahoo (paid) |
| Step 2 - Creating optimized Content | | | | 2. Dmoz.org (most important) |
| Step 3 - Site Structure | | | | 3. |
| Step 4 - Internal Linking | | | | Step 6 - Link Popularity Building |
| Step 5 - Submissions | | | | There are 2 ways of building Link popularityo |
| Step 6 - Link Popularity Building | | | | Reciprocal link building (2 way link building)o |
| Step 7 - Title and Meta tags | | | | Non-reciprocal link building (1 way link building) |
| Step 8 - Monitoring | | | | Reciprocal link building |
| Step 9 - social bookmarking | | | | There are some basic rules to follow when |
| Step 10 - Testing | | | | exchanging links: |
| Step 1 - Keyword Selection | | | | - Relevancy is more important |
| Selecting Keyword is the single most important | | | | - Check and make sure the reciprocal link aren't being |
| factor in the entire search engine optimization | | | | blocked and pages are indexed |
| (optimisation) process. Choosing the right and | | | | - Link pages with more than 50 links aren't worth |
| relevant keywords will not only help you in getting | | | | exchanging with |
| good search engine position and targeted traffic but | | | | Non-reciprocal link building |
| it will also increase you return on investment (ROI). | | | | It can be in form of paid link, directory listings, social |
| Example: If you are a company based in UK providing | | | | bookmarking, article publishing ,blogs and press |
| search engine optimization (optimisation) (SEO) | | | | releases |
| services. The first keyword in your mind would be | | | | Step 7 - Title and Meta tags |
| definitely | | | | Once you have planned and completed the site |
| Keyword Competition | | | | structure and content integration. Its turn for Title |
| - SEO : 73,000,000 | | | | Meta and Description. Unique and optimized title and |
| - Search engine optimization : 63,600,000 | | | | Meta tags are really helpful in achieving higher search |
| - Seo Company : 26,800,000 | | | | engine positions |
| It is possible to get good ranking on these keywords | | | | Title:this tag represents information of page this can |
| but it will take lot of time and money instead you can | | | | be in browsers header bar |
| target ""Seo Company Uk" and "Search | | | | Meta keywords: |
| engine optimization company Uk' this way you are | | | | This include the targeted keywords for that particular |
| targeting two keyword at a time with less | | | | page |
| competition that means more chance of targeted | | | | Meta description: |
| traffic and good Search engine positions. | | | | The Meta description shows on the SERPS (search |
| Keyword selection and research tools | | | | engine results page). It is used in describing the |
| The Overture Search Term Suggestion Tool | | | | products / services you offer to your customers, |
| Site: | | | | you can describe specific pages within your website |
| Word Tracker | | | | that shows in the search results page. |
| Site: | | | | You can describe your pages the way you want |
| Step 2 - Creating optimized Content | | | | them to be seen by your visitors in the SERPS |
| There has been lot of changes in the search engine | | | | (search engine results pages) |
| algorithms but there is no change in the importance | | | | Next is alt tags, Alt tags is a white hat SEO practice |
| given to quality content. In this step we will focus on | | | | used very commonly by search engine optimizers |
| how to create optimized and unique content for high | | | | An example of alt tag: |
| search engine positioning using the keywords we | | | | <a href=" src="/Images |
| have selected in the first step. | | | | widgets.jpg"" alt=" widgets in |
| Unique and well written content will both grab your | | | | uk" width="461" |
| visitor's attention and at the same time, make them | | | | height="145" |
| want what you have to offer. So write in keeping | | | | border="0"></a> |
| mind what your audience are looking for and | | | | Step 8 - Monitoring |
| targeted keywords. | | | | There are three basic things in the monitoring |
| First ask yourself some questions: | | | | process. They are: |
| - What services you offer | | | | Monitoring your search engine positions: |
| - Do you provide the services your visitors are | | | | You can go through the searches manually, you can |
| looking for | | | | use software like IBP to check your rankings or you |
| Do some research | | | | can use online. There can find many related Seo tools |
| Provide as much as possible information on the | | | | listed here |
| subject. Provide useful and unique information about | | | | Monitoring Back Links |
| your industry / subject area it can entice your | | | | Schedule weekly checks of how many backlinks you |
| visitors to visit your website in future. It has found | | | | have and are your link partners still linking to you |
| that most of the online visitors search for information | | | | Monitoring Changes in the Search Environment |
| about their interests. | | | | The last thing you will have to monitor is for changes |
| Content Optimization | | | | with the search engines themselves. |
| Four important factors for optimizing content | | | | Visiting forums and subscribing to newsletters to |
| 1. Heading Tags - (H1 to H6) | | | | keep yourself updated about search engines |
| 2. Special Text - (bold etc.) | | | | algorithm changes |
| 3. Inline Text Links - (Anchor text and alt tags for | | | | Step 9 - social bookmarking |
| images ) | | | | The social bookmarking is used by many people to |
| 4. Keyword Density - (number of occurrences of | | | | bookmark their pages and websites. Using the social |
| your targeted keywords in a page) | | | | bookmarking visitors can bookmark the sites listed in |
| Heading Tags | | | | the social networking websites. The popularity of the |
| By default text in these tags appear too large than | | | | websites in the social bookmarking world gauged by |
| standard text in a browser. We can customize it by | | | | most favorites websites among the visitors. The |
| using Cascading Style Sheets (CSS). | | | | most bookmarked website obviously will get more |
| Tip: Do not use the same tag more then once on a | | | | traffic than others and it can also help improving your |
| page. | | | | search engine ranking in major search engines. |
| Special Text | | | | How does it work? |
| It can be used in bold, colored, ""In | | | | In a social bookmarking system, users store lists of |
| quotes"" or (in brackets). Using special | | | | Webpage Urls, which they find useful. Often, these |
| text will help draw the attention to important | | | | lists are publicly accessible, and other people with |
| information and also add weight to your keywords. | | | | similar interests can view the links by category, tags, |
| Inline Text Links | | | | or even randomly. Some social bookmarking systems |
| Example: We provide seo services and web hosting. | | | | allow for privacy on a per-bookmark basis. |
| You add a link to related page on your site to these | | | | Most bookmarking websites allows to enter multiple |
| bold words. it gives the reader a way to find the | | | | tags for your web pages in order to be searched by |
| information you are referring to. | | | | the visitors that helps social bookmarking visitors to |
| Keyword Density | | | | get relevant and accurate search results for their |
| Keyword density is the no. of occurrences of | | | | keywords. |
| targeted keyword in the content of the page. You | | | | Advantages |
| should not spam the targeted keyword in your | | | | 1. Social bookmarking helps in promoting your website |
| content; recommended keyword density is between | | | | users market your site. |
| 4% to 10%. | | | | 2. It indirectly helps by building a brand. |
| Step 3 - Site Structure | | | | 3. Generates targeted traffic. |
| You must structure your website to attract the | | | | Some important social bookmarking sites |
| visitor as well as the search engine spiders. The site | | | | | Blink |Del.icio.us |Digg |Furl |Google |Simpy |Spurl |Y! |
| structure will help spiders read your site. Keep the | | | | MyWeb |
| code as clean as possible so search engine spider can | | | | Step 10 - Testing |
| get to your content, where you want them to be. | | | | You have created a great design and added SEO |
| Use CSS to cut down code extra code like for font | | | | elements to your site. Now its time to see if all that |
| style, tables, images etc... | | | | hard work done has achieved the main goal of |
| Things to remember while planning site structure | | | | reaching the visitor and to convert them to a |
| - Keep URL Short and close to Root of the site | | | | customer.o Check for broken links :o Other script |
| - While creating folder and files use keyword | | | | errorso Ease in navigating siteo visual appeal of the |
| Eg: for a page in web hosting packs | | | | siteo placement of contento are you able to find |
| - Use Hyphens (-) while splitting name in to 2 instead | | | | what u are looking for |
| of underscore (_) as shown in above example. | | | | You have created a great design and added SEO |
| Step 4 - Internal Linking | | | | elements to your site. Now you should test your |
| Internal linking means linking to your pages within the | | | | website for errors (i.e. 404 not found error, script |
| website by way of sitemap, navigation bar, footer, | | | | errors etc.). |
| header etc. The sitemap should be linked on all pages | | | | - Check for broken links : |
| of your website to get spidered by search engines | | | | - Other script errors |
| from anywhere. You should also include Google | | | | - Ease in navigating site |
| sitemap on your site to get indexed easily by Google. | | | | - Visual appeal of the site |
| It adds relevancy to the linked page which directly | | | | - Placement of content |
| helps in getting high rank for the linked page | | | | - Are your visitors able to find what they are looking |
| Using text based links with anchor text, footer | | | | for? |
| navigation and use inline text link will improve Your | | | | |