| Source code optimization.{title}...{/title}This tag is to | | | | page rank (determined via Google Toolbar) and |
| be a winner. This is a primary spot to include our | | | | negotiate a link to your site in return for some |
| keywords for SE spiders, bots or crawlers ("spider" | | | | service, product or solicit simple exchange of links. As |
| hereafter). {title} tags are the best "dainty dish" for | | | | you see these "manual" work is the most |
| SE spiders. They eat them as cakes, so make title | | | | time-consuming, but it repays if you are focused to |
| tags to be tasty for them, about 65 characters | | | | get as much relevant links as possible.You may apply |
| long.{meta name=description content="..."}Important | | | | viral strategies by offering some free/paid service |
| Meta tag. Very often the description you put will be | | | | that implies putting a link back to your site.Google has |
| shown at the SE searching results. To my personal | | | | developed its own link popularity evaluation tool called |
| opinion they have more important marketing role of | | | | Page Rank. It is calculated basing on consistently |
| attracting visitors than actual optimization. The SEs' | | | | changing number rules: current rank of the site the |
| trust in "description" tag as well as our next | | | | link to your page is pointing from, its relevance to |
| "keywords" tag has been greatly discriminated due to | | | | your web-site topic, presence of targeted words |
| fraud and unfair competition. Make it no more than | | | | etc.Fake tacticsThey are what I call them and used |
| 250 characters long, including, of course, your | | | | by webmasters similar to ways some "marketers" |
| targeted keywords as well.{meta name=keywords | | | | use spam to promote their businesses.Unfortunately, |
| content="..."}Another advisable to use Meta tag | | | | usual internet users don't have ability to "ban" |
| should be included with all your targeted and | | | | spammers the same way SEs penalize those "smart" |
| untargeted, but related to the topic, key phases | | | | webmasters. I don't recommend you to use any of |
| separated by commas. Note that highly popular and | | | | these tactics, even on someone's "advice".They |
| stand alone keywords like "web-site", "internet", | | | | include excessive use of related and totally unrelated |
| "business" etc. will give you nothing more than | | | | keywords, comment tags, hidden layers, text on the |
| increase the size of your web-page. I won't be | | | | background of the same color, artificial link farms, |
| mistaken, if I say that about several millions of | | | | numerous entry pages etc. This game simply won't |
| web-pages have them. Don't overuse your keywords | | | | be worth candles if your web-site is banned for |
| as well, spiders don't like to be forced to eat what | | | | good.robots.txt fileVery important file every web-site |
| they don't want to.{meta name=author | | | | should have. It allows you to literally rule or direct SE |
| content="..."}{meta name=copyright | | | | spider to the "proper" places, explaining what and |
| content="..."}{meta name=language content="..."} | | | | where should be scanned, not just blind waiting of |
| etc.Subsidiary Meta tags that are used more likely to | | | | your lucky day. With its help you can also protect |
| satisfy webmasters' ego, rather than bring any real | | | | your confidential web-pages and or directories from |
| help in rankings.{h1}...{/h1} {h2}...{/h2} {h3}...{/h3}In | | | | scanning and showing at the SE searching results, |
| contrary to the previous tags the importance of, let's | | | | very important feature many web-masters solve |
| call them, "body" tags have substantially risen for | | | | with "tons" of Java or even Perl coding instead of |
| simple reason, they are readable by visitors and it is | | | | one line string in the robots.txt file that will forbid to |
| hardly to cheat SE with them than Meta description | | | | scan "download", so-called "thank you" pages or |
| or keywords tags where any webmaster may put | | | | anything you want!General rules of creating robots.txt |
| anything s/he wants. Given that these tags | | | | file you can find here & Layout issuesNext point is to |
| determine the headers of your web-page from the | | | | have a textual info. The simple declaration of content |
| SE spiders' viewpoint, try to include your targeted | | | | rich web-site is not enough, SEs need text to |
| keywords in them.{img src=: alt="..."}"Alt" is just a | | | | scan.Clear to follow links. If you have Flash or Java |
| comment for every image you insert into the page. | | | | applet navigation menu, make sure to duplicate |
| Use this knowledge at your advantage. Include your | | | | somewhere and include HTML links as well. Most SE |
| key phrases where possible and safe. By "safe" I | | | | spiders cannot distinguish dynamically created |
| mean common sense, don't input comment like | | | | web-pages with the help of ASP, Perl, PHP or other |
| "ebook package" into the image of the button that | | | | languages. It is also clear that all web-pages, access |
| leads to your partner, say, "Pizza ordering" web-site. | | | | to which was forbidden (no matter how) by |
| On the contrary, if your web-site has graphical menu | | | | administrator, would also be left unnoticed. The same |
| and buttons, it is very wise to include "alt" comments | | | | relates to HTML frame sites. What frames actually |
| according to directions they lead to, i.e. "Home", | | | | do is complicate the way web-site is being scanned, |
| "Services", "About Us", "Contacts" etc. If for any | | | | no more, no less. When I see web-site made of |
| reason visitors have their browser with images | | | | frames, it is like webmaster telling me: "I want lower |
| turned off, they won't see any menu if you haven't | | | | SE position."Because of the excessive work spiders |
| inserted "alt" comments.ContentYour informational | | | | have to do in order to scan as many pages as |
| coverage should be keyword/phrase rich, the same | | | | possible, their scanning "accuracy", if we can say so, |
| way as headers. In general the more relevant key | | | | have dropped, so they will hardly scan each and |
| phrases your textual information will contain, the | | | | every of your pages from the very top to the |
| better your chances of being "remarked" by SE | | | | bottom, it is more likely to be selective scanning, so, |
| spider are.HTML text format tags like bolding {b}, | | | | to ease this process you should try to arrange the |
| italic type {i} and underlining {u} may also have some | | | | most valuable info, including header tags and text at |
| weight in SEs placement.Key word density and | | | | the very top of web-pages. Having "site map" page |
| frequency are another indexes vastly used by SE to | | | | with all link connections of your site not only does it |
| rank web-pages. Don't overuse them though.Link | | | | help your potential visitors, but SEs as well.All link |
| popularity (page rank)Another extremely important | | | | names, inside your informational content, are to |
| parameter for your listing position nowadays. In | | | | contain your related keywords or phrases, not just |
| general the more links on third party web-sites point | | | | "click here" or "download here".Avoid a lot of |
| to your site the better. Although try to avoid "link | | | | javascripts, cascade style sheet tags or a lot of |
| farms" or other "clubs' the only aim of which is to | | | | image tags at the top of the page that could occupy |
| artificially increase your link popularity. These tactics | | | | more than a page of HTML source code with almost |
| may simply result in penalization or banning of your | | | | no textual info. If you have java or .css coding save |
| web-site.Link popularity without any doubt helps to | | | | them as separate files and upload on request, leaving |
| increase the relevance of searched terms more | | | | one string of code in your HTML document only. This |
| often than it doesn't, but makes SEO even more | | | | tactic is also very smart considering general |
| far-reaching target, because establishing quality | | | | web-page optimization and space saving |
| "incoming" links pointing to your site is beyond your | | | | purposes.Allow the Internet market to know your |
| direct power.To be short, your task is to find | | | | business better. |
| web-sites that have highest SE listing positions and/or | | | | |