| The term SEO or Search Engine Optimization is most | | | | sentence, which describes our business including with |
| useful and more commonly used words in internet | | | | keyword phrase. It should not be more long or a list |
| marketing or e-business. One question always | | | | of keywords |
| appears in our mind that what is search engine | | | | Alt Tag: Alt meta tag is also importance in search |
| optimization? Many of SEO differentiate SEO term in | | | | engine optimization. Alt tags use for give any title to |
| different ways but I think the simple and easiest | | | | the images. Alt tag should be more related to the |
| definition of Search Engine Optimization is to maintain | | | | images and also include the main keywords of your |
| a website quality and its ranking in different search | | | | site. |
| engine is called search engine optimization. Now days | | | | Without the help of good & relevant site keywords, |
| there are thousands of website were launching per | | | | a website wouldn't get top positions in various search |
| day with the specific set of keywords. Each of | | | | engines. |
| website owner want to his site at the top of every | | | | Second method which is used in search engine |
| search engine SREP's, but how can be this possible. | | | | optimization is link popularity method. I will discuss |
| The only and a single way to getting our targeted | | | | about link popularity at the next step of this article. |
| projection is a search engine optimization. It is a | | | | Finally if we draw a blue print of Search Engine |
| process of increasing the amount of visitors to a | | | | Optimization process, then we can divide SEO |
| Web site by ranking high in the search results of a | | | | process in following terms: |
| search engine. This is a long term ongoing process. | | | | There are two types of optimization process used in |
| But now a day's search engine optimization is getting | | | | search engine optimization: |
| more & more important not only for e-business | | | | 1. Onpage optimization |
| purpose but also for the extra website exposure. | | | | Search Engine Friendly Web Design |
| Types of search engine perform following tasks: | | | | Search Engine Web Contents |
| Web crawling | | | | Meta Tag Analysis |
| Document indexing | | | | 2. Offpage optimization. |
| Query processing | | | | Search Engine & Directory Submission |
| Ranking | | | | Link Exchanging/ Popularity |
| Search Engine Optimization has a two main | | | | One Way Link |
| component | | | | Reciprocal Link Exchange |
| 1- Strategy of Keywords | | | | Article Submission |
| 2- Link Popularity | | | | Onpage Optimization: Onpage optimization includes |
| The Strategy of Keywords plays an important role in | | | | search engine friendly web design, web contents, and |
| search engine optimization process. Choosing right | | | | Meta tag analysis. |
| keywords for a website and promoting them | | | | Web Design: Search engine friendly web design is the |
| throughout the website. | | | | primary needs of effective website promotion. Web |
| Following keywords strategy is mostly used in search | | | | design with SEO friendly make easier to get top |
| engine Optimization | | | | position at major search engines at search phrase. |
| Meta Tags are the most important terms used in | | | | Web Contents: Web content is the second basic |
| search engine optimization. Generally there are four | | | | requirements of effective search engine optimization. |
| types Meta tags used in web promotion. They are- | | | | Content of the site must be related to the site. It |
| Title, Descriptions, Keywords, Alt tags A Meta tag | | | | should be good without spelling mistakes and users |
| (or tag) tells the search engine what your site is | | | | interest. It should also have the keywords important |
| about. The major search engines will review your site | | | | for your website. |
| and read your meta tags to determine categories for | | | | Title meta tag, description tag, and keyword tag, alt |
| your site. Meta tags tell the search engine your site's | | | | tag I have already discussed above of this paragraph. |
| title, description and keywords. Without these tags, | | | | Offpage Optimization: Offpage optimization includes |
| it's difficult for your site to achieve a high ranking on | | | | search engine & directory submission, link popularity, |
| many major search engines. | | | | site map generator, and article submission. |
| Title: The title Meta tag should include your main | | | | Directory Submission: Directory submission is the main |
| keywords. It should be related to the page contents. | | | | and most important step in search engine |
| The least amount of words should be in the title. The | | | | optimization. By submitting site in search directories, |
| selections of accurate title make easier to got higher | | | | will help in increasing traffic and also increase ranking |
| position at search engines at that specific search | | | | for your site in search engines. To find right category |
| phrase. The title is probably the most important part | | | | in a directory for your site is most important, |
| of your site to evaluate, as it is the most frequently | | | | whereas by choosing wrong category search Engines |
| searched component by search engines. It should | | | | may penalize your site. |
| state exactly what your site is about and include | | | | Link Exchanging & Popularity: Link Popularity is the |
| your most important keywords. | | | | most important term in web promotions. Link |
| Keywords: Keywords analysis is a most important | | | | exchanging is one of the primaries "off the page" |
| and challenging work for site promotions. Selection of | | | | factors that search engine use in determining how a |
| accurate and suitable key words can increase traffic | | | | site ranks in their search results. Your overall link |
| on your site and also increase the page rank of your | | | | popularity score is integrated into search engine |
| site. The Meta Tag Keywords should be those words | | | | ranking algorithms to determine where your site gets |
| or phrases that we think people will use when they | | | | placed in their search results. There are generally use |
| surfing on net for searching related site on various | | | | two types link exchanging services - Reciprocal link |
| search engine The right keywords for our web site | | | | exchanging and one-way link exchanging. Both link |
| should be specific enough to describe our web site's | | | | exchanging are important in web promotion. But |
| focus, yet general enough for potential customers to | | | | always keep in mind, when you will do link exchange, |
| use as search criteria with search engines. Be sure to | | | | firstly check that domain whether it is supplemental |
| include your domain name, company name and | | | | or not. Supplemental pages are those pages which |
| product's name in the keywords. | | | | were completely useless for google and also your |
| The best way to determine your keywords is to | | | | site. It may be harmful for your site. |
| step out of your shoes and imagine yourself as one | | | | There are three terms mainly used in link exchanging, |
| of your customers or prospects. How do you think | | | | one is Link, second is link popularity and third is link |
| these people will search for sites like yours? What | | | | exchange. Link is also known as hyperlink or web link, |
| keywords do you think they will enter into the | | | | is a connection from one website to another website. |
| search engines? | | | | These are underline text on web page that will help |
| Create a list of all of the words that apply to your | | | | to us to move another web page. Link popularity |
| business, including your business name, product | | | | displays that how many hyperlinks is pointed to our |
| names (both brand and generic names) and the | | | | site. It is also display quantity and quality of sites that |
| names of the geographic regions you serve. You | | | | are link with our website. Link exchanging means give |
| may also want to consider variations of these words | | | | with one hand and takes with other hand. In this |
| (such as "dog, dogs, doggie, etc) and common | | | | process we send a mail to other webmaster and do |
| misspellings of important keywords | | | | request that if he will add my website link at his |
| Description: Description is the second Meta tag used | | | | website page then I will add your website link at our |
| in web promotion. Site description should be a logical | | | | webpage. In my opinion this is a bargaining process. |