| The emotion of colorsColor by virtue of its | | | | seem more vivid and boldHow to make color scheme |
| tremendous expressive qualities is one of the most | | | | work for youKeep it simple . A color palette using |
| effective tools in advertisements and presentations. | | | | three or fewer overall colors contributes to the |
| Web design is no exception in this regard. | | | | clarity of a web page.Use white space . White space |
| Psychologists have found out that color impression | | | | does a balancing act for colors, lets the design |
| can account for 60% of the acceptance or rejection | | | | breathe and makes a large site feel less complex.Be |
| of that product or service.Here's a brief elucidation on | | | | consistent . Consistency in colors (i.e. links, menu |
| varying dimensions of color.There is a high degree of | | | | items, instructions etc.) allows your audience to |
| universality in the implicit meaning of color across | | | | instinctively know where to look for |
| cultures and geographiesName something Green, | | | | information.Know your audience. Before you set the |
| people will refer to trees, name something blue, | | | | ball rolling in design, you should be convinced enough |
| people will mean water. People generally associate | | | | what colors the audience would find compelling and |
| colors with where each color is predominantly found, | | | | right for your product.Choose the right temperature |
| regardless of cultures and regions.Here's a description | | | | of colors . The perception of your site is affected by |
| of the symbolic significance and potential uses of | | | | your choice of warm or cool colors. Cool colors are |
| common colors.RedSymbolizes : Passion, fire, love, | | | | water and sky colors like blue and purple; warm |
| lust, war, violence, blood, and aggressionPotential | | | | colors are red, orange and yellow. The temperature |
| Uses : Where the aim is to motivate an individual to | | | | of a color affects how your message is likely to be |
| initiate action, convey a warning, or stop the | | | | perceived. SALE written in red will be perceived as |
| user.When using different shades of red on a | | | | more vibrant and urgent than soft purple text.Let |
| website, exercise caution Bright red can be quite | | | | color contrast distinguish significant parts of your |
| irritating if used over large areas.PinkSymbolizes: | | | | site.Contrast between text and its background is |
| Calming, cute, candy, soft romantic, and | | | | essential for legibility. Dark text on a white |
| femininePotential Uses: When you want strike on a | | | | background, for instance, is more legible than orange |
| user's caring or romantic side.OrangeSymbolizes: | | | | text on a red background. Different elements on |
| Vibrancy and warmth. It is like a less passionate | | | | your web page (i.e. the menu and body of the page) |
| red.Potential Uses: Recommended for food sites, | | | | must contrast or they will begin blending |
| nature sites.Orange is good in moderation. Over-use | | | | together.Color lesson: A well-considered color scheme |
| should be avoided.YellowSymbolizes: Sunshine, | | | | can transform an okay website into a great web |
| caution, happy, cheerful, warmth, hope, light, energy, | | | | siteColor is one of the most important yet |
| weakness or illness, or symbolize cowardice.Potential | | | | not-so-thoroughly understood elements of web |
| Uses: To make a webpage brighter and more | | | | design today. Whether web designers appreciate it or |
| spring-like.Like red, it catches attention swiftly, but | | | | ignore it, visitors to a site respond to colors and |
| can be an irritant if over-used.GreenSymbolizes: | | | | other visual elements on the site on a psychological |
| Spring, renewal, fertility, wealth, inexperience, | | | | level, and will continue to do so.Color affects the |
| healthPotential Uses: Excellent color option for | | | | emotion of the audience, and emotion, in the |
| websites about money and growing.BlueSymbolizes: | | | | process, drives decision-making. An intrigued visitor is |
| Sky, sea, intelligence, reassurance, also depression | | | | more likely to be engaged in your site -- whether it is |
| and sadness.Potential Uses: To give a website formal | | | | meant to inform, entertain, or to sell products or |
| look and feel.PurpleSymbolizes: Creativity, spiritual and | | | | services or ideas.But if the colors are unsuitable, or |
| mysterious.Potential Uses: Best for spiritual sites, | | | | outrageous, or not in line with the underlying |
| expressing romantic tenorBlackSymbolizes: Power, | | | | symbolism, the visitors can outrightly reject the |
| elegance, and sophistication, death (Western | | | | site--and the products as well--no matter how good |
| context), evil, anger and sadness.Potential Uses: Be | | | | they are. So, picking colors on your website carefully |
| on the safe side, never use over a wide | | | | can transform your site, and of course, your business |
| area.WhiteSymbolizes: Cleanliness, purity, and | | | | tooDeepak Sharma is a Web Designer at BlueApple, |
| spirituality. It symbolizes life and marriage in Western | | | | a Web Design and Development Company with a |
| cultures, but it is symptomatic of death in Eastern | | | | well connected development infrastructure in India |
| cultures.Potential Uses: Great as an accent or | | | | having a strong offering superior web services and |
| background color because it makes other colors | | | | solutions at competitive costs. |