| AdSense publishers know, above all, that if website | | | | be cached by web browsers so the same files |
| visitors can't see their ads then they can't click on | | | | referenced by multiple pages don't need to be |
| them either. When it comes to placing AdSense ad | | | | downloaded repeatedly as the local copies can be |
| blocks or link units, there are an infinite number of | | | | used instead. |
| variations possible, but did you know that some have | | | | Easier website maintenance -- the appearance of |
| been proven to be more effective at converting the | | | | each webpage that references a stylesheet can be |
| visitor into a clicker?Being able to convert more | | | | changed by modifying the stylesheet alone. If every |
| clickers ultimately means greater earnings from the | | | | webpage of a website uses the same stylesheet |
| same amount of traffic. Extensive tests have proven | | | | then changing it would allow you to make site-wide |
| that certain areas of a webpage receive more | | | | changes from a centralised file. |
| viewing time than others. It can be shown that with | | | | Separating presentation from the logic of a |
| all else being equal, the likelihood of a click conversion | | | | webpage by means of an external stylesheet allows |
| is proportional to the amount of exposure to a | | | | a designer to work on the appearance, whilst a |
| particular ad block. So it makes sense to try and | | | | programmer works on the functionality without their |
| keep ads in the visitor's field of vision, particularly in | | | | being any conflict between the two. |
| the most popular areas of a webpage known as the | | | | Floating, Embedded Ad BlocksMore specifically, CSS |
| hotspots.Google is known for supporting AdSense | | | | can be used to implement one of the more effective |
| publishers. This isn't surprising when you consider that | | | | ad placements much easier than using older |
| they want to provide the best performance for their | | | | techniques involving tables. In order to embed an ad |
| advertisers as well as making as much profit as | | | | block within the body of a piece of content, simply |
| possible from their own cut of each ad click. To this | | | | wrap the AdSense code with SPAN tags and apply a |
| end, Google have provided AdSense publishers with a | | | | float style e.g.< span style="float: left; margin: 0 10px |
| 'heat map' that shows where these visual hotspots | | | | 10px 0;" >AdSense code here< /span > |
| are located.When it comes to positioning ad units on | | | | Content hereThis snippet of code is all that's needed |
| a page, CSS comes into its own. Developed for the | | | | to float an AdSense block within a body of content. |
| control of presentation, CSS can reduce the amount | | | | The content automatically wraps itself around the ad |
| of work you have to do in order to implement some | | | | block with a margin of 10 pixels to keep the two |
| of the ad placements suggested by the heat map. In | | | | from crashing.Using CSS can provide an AdSense |
| particular, the two ad units that I've found to be | | | | publisher with much more elegant coding that's |
| most effective are the rectangular blocks when in a | | | | faster, easier to maintain, more accessible and more |
| floating position within an article body and the link | | | | search engine friendly than with the common use of |
| units placed where navigation links are usually found -- | | | | nested tables.Learn how to analyse and enhance |
| in the top left corner of a web page.Why Use | | | | your AdSense performance with AdSense Tracker -- |
| CSS?There are many benefits to using CSS for the | | | | discover what Google won't tell you. This article |
| positioning of ad units, including: | | | | brought to you in conjunction with Mersey Inks for |
| | | | Epson Stylus compatible inks and Search Engine |
| Faster page load times -- CSS stylesheet files can | | | | Optimisation SEO Liverpool. |