| The five steps described below will give you an idea | | | | Heading Tags |
| about how to optimize a website to perform better | | | | By default text in these tags appear too large than |
| in major search engines. If you followed these steps | | | | standard text in a browser. We can customize it by |
| properly within few days you will notice your website | | | | using Cascading Style Sheets (CSS). |
| search engine position has significantly improved | | | | Tip: Do not use the same tag more then once on a |
| depending on you industry competition. | | | | page. |
| Step 1 - Keyword selection | | | | Special Text |
| Step 2 - Creating optimized content | | | | It can be used in bold, colored, "In quotes" or (in |
| Step 3 - Site structure | | | | brackets). Using special text will help draw the |
| Step 4 - Internal linking | | | | attention to important information and also add |
| Step 5 - Link building | | | | weight to your keywords. |
| Step 1 - Keyword Selection | | | | Inline Text Links |
| Selecting keyword is a single most important factor in | | | | Example: We provide SEO services and web hosting. |
| the entire search engine optimization process. | | | | You add a link to related page on your website to |
| Choosing the right and relevant keywords will not | | | | these bold words. It gives the reader a way to find |
| only help you in getting good search engine position | | | | the information you are referring to. |
| and targeted traffic to your website but it will also | | | | Keyword Density |
| increase your return on investment (ROI) quite | | | | Keyword density is the number of occurrences of |
| significantly. | | | | targeted keyword in the content of the page. You |
| Example: If you are a company based in USA | | | | should not spam the targeted keyword in your |
| providing search engine optimization (SEO) services. | | | | content; recommended keyword density is between |
| The first keyword you consider would be definitely | | | | 4% to 10%. |
| Keyword Competition | | | | Step 3 - Site Structure |
| - SEO : 73,000,000 | | | | You must structure your website to attract the |
| - Search engine optimization : 63,600,000 | | | | visitor as well as the search engine spiders. The site |
| - SEO Company : 26,800,000 | | | | structure will help the search engine spiders to read |
| It is possible to get good ranking on these keywords | | | | your website. Keep the code as clean as possible so |
| but it will take lot of time and money instead you can | | | | search engine spider can get to your content, where |
| target "SEO Company USA" or "search engine | | | | you want them to be. |
| optimization company USA' in this way you are | | | | Use CSS to cut down code, extra code like for font |
| targeting two keyword at a time with less | | | | style, tables, images etc... |
| competition that means chances of ranking your | | | | Things to remember while planning site structure |
| website is quite high along with targeted traffic. | | | | - Keep URL short and close to root of the website |
| Keyword selection and research tools | | | | - While creating folder and files use keyword |
| 1. Yahoo overture: The yahoo overture search term | | | | E.g.: for a page in web hosting packs |
| suggestion tool will help you quite a lot in finding the | | | | - Use Hyphens (-) while splitting name in to 2 instead |
| keywords which are more relevant to your website | | | | of underscore (_) as shown in above example. |
| so that you can concentrate more on those | | | | Step 4 - Internal Linking |
| keywords in order to achieve more targeted visitors | | | | Internal linking means linking to your pages within the |
| to your website | | | | website by way of sitemap, navigation bar, footer, |
| 2. Word Tracker: Word tracker is also another | | | | header etc. The sitemap should be linked on all pages |
| website which functions more like that of yahoo | | | | of your website to get spider by search engines |
| overture | | | | from anywhere. You should also include google |
| Step 2 - Creating optimized content | | | | sitemap on your website to get indexed easily by |
| In the recent past there has been lot of changes in | | | | google. It adds relevancy to the linked page which |
| the search engine algorithms but there is no change | | | | directly helps in getting high rank for the linked page |
| in the importance given to quality and unique content. | | | | Using text based links with anchor text, footer |
| This step will show you how to create optimized and | | | | navigation and inline text link will improve your internal |
| unique content for high search engine position. | | | | linking structure, so spider can crawl it easily and can |
| Unique and well written content always has a | | | | add relevancy to the linked page. The closer a |
| tendency to grab visitor's attention and it will also | | | | webpage from your homepage the higher the value |
| make you visitors satisfied by giving them the thing | | | | the webpage rank is assigned. |
| for what they are looking for through your website, | | | | Step 5 - Link Popularity Building |
| so create a content keeping in mind what your | | | | There are 2 ways for building link popularityo |
| visitors are looking for along with the targeted | | | | Reciprocal link building (2 way link building)o |
| keywords. | | | | Non-reciprocal link building (1 way link building) |
| Before you create content first ask yourself some | | | | Reciprocal link building |
| questions: | | | | There are some basic rules to follow when |
| - What services you offer | | | | exchanging links: |
| - Do you provide the services that your visitors are | | | | - Relevancy is more important |
| looking for | | | | - Check and make sure the reciprocal link aren't being |
| Content optimization | | | | blocked and pages are easily indexed by search |
| Four important factors for optimizing content | | | | engine |
| 1. Heading tags | | | | - Link pages with more than 50 links aren't worth |
| 2. Special text - (bold etc.) | | | | exchanging with |
| 3. Inline text links - (anchor text and alt tags for | | | | Non-reciprocal link building |
| images ) | | | | It can be in form of paid link, directory listings, social |
| 4. Keyword density - (number of occurrences of | | | | book marking, article publishing, blogs and press |
| your targeted keywords in a page) | | | | releases. |