| Silktide is a tool which is used to work out a rating | | | | these more than table-based layouts and you will not |
| for your website. There are many different factors | | | | score very well at all. Use of Page Titles and |
| that Silktide look for on your website in order to | | | | Headings All of your web pages must have a page |
| work out your overall score. Silktide also gives your | | | | title and these should be relevant to the information |
| website scores for 5 different areas which are | | | | on each page. Silktide do not like a lot of web pages |
| Marketing, Design, Accessibility, Experience and Visitor | | | | with the same page titles so avoid these. It is best |
| Rating. Marketing Marketing is the hardest of all | | | | to use as many tags as possible as this will increase |
| scores to get. It is the also the score which will take | | | | your Google ranking and also your Silktide score. |
| the longest to improve. Ranking in Google To | | | | Accessibility Size of Pages and Speed of Website |
| improve this score you need to be easily found in | | | | Your website needs to be able to load up quickly. In |
| Google with your main keywords. These normally | | | | order to do this the size of your web pages need to |
| include your websites name, which should always be | | | | be small and not contain too many images that may |
| in the top 10 in Google when it is searched for at | | | | cause it to take longer to load. British legal |
| least. Number of Links Silktide also takes into account | | | | requirements and Use of style-sheets The code of |
| the number of websites that link to you and the | | | | your website is also very important. Silktide will |
| number of these, which are quality links. There are | | | | improve your score if you use the latest XHTML |
| various ways to improve the number of websites, | | | | code and design your website with CSS. Make sure all |
| which link to you. Popularity ranking This is basically | | | | your code is validated. Number of Links Silktide will |
| your traffic ranking in Alexa. This is determined by | | | | also give you points for having a good number of |
| the number of visitors you receive who have the | | | | links on your pages, whether they are external or |
| Alexa toolbar installed. It is well worth installing the | | | | internal. About 15 -25 is a good number on average. |
| Alexa toolbar yourself, as your own visits will be | | | | Flash Animations Flash animations and flash buttons |
| counted. Design Number of Images The number of | | | | should also be avoided, as Silktide will lower your |
| images per page is also important. About 10 images | | | | score if you use too much flash. Experience Features |
| per page is a good average number for Silktide. Make | | | | Silktide looks for a number of features on your |
| sure you also have a good number of unique images | | | | website. Here is an example of a few: Login facility, |
| per page too. Amount of Text All pages must | | | | Search facility, Discussion forums, about this website |
| contain a good amount of text. Any pages that have | | | | section, Privacy policy, News, Downloads. Use of |
| no text will lower your score on Silktide. Table-based | | | | Interactive Elements Your website must not include |
| layout It is a very bad idea to use a table-based | | | | any advertising keywords in your source files so your |
| layout on your website. It is best to use CSS coding | | | | website can display correctly to users with an |
| to layout your website instead. Use of Frames By no | | | | advertising blocker enabled. Use of Forms A web |
| means must your website use frames. Silktide hates | | | | form or two will boost your experience ranking. |