| Is your website is dynamic? You need to be careful, | | | | important to have constants, but you don't |
| or you might not do well in the search engines. Some | | | | necessarily have to have a huge list of static links |
| spider handle dynamic URLs quite well, but others | | | | throughout your site. |
| have trouble - and even those that do spider them | | | | Next are the tags. Generally, when you are trying to |
| might not look very deep within your site. The | | | | optimize a web page for the search engine you will |
| problem lies in the fact that you cannot really predict | | | | use this as a subheading. Header tags (h1-h6) are all |
| what will be delivered in these URLs at all times. If | | | | weighted by search engines as more important than |
| you have an inkling of what is going to happen to | | | | regular text because the search engine assumes that |
| URLs most often plan ahead; try to insure that you | | | | you will only make text larger if it is important. This is |
| do not run into problems regarding these URLs. | | | | a good rule to live by. If you place your subheading |
| Dynamic web pages are usually database driven and | | | | within a header tag you will probably get slightly |
| displayed on-the-fly. You can recognize by looking for | | | | better search results for the key words in this |
| symbols like question marks and ampersands in the | | | | subheading. Remember that the difference between |
| URL. These on-the-fly web pages are hard to deal | | | | the way that a search engine sees an tag and an tag |
| with because they very every time that they are | | | | is minuscule so set your header numbers based on |
| delivered. The best way to conquer this problem is | | | | visual preference rather than search engine standards. |
| to run everything that you can through the URL | | | | Another tag that is very important is the tag (or |
| rather than through post method or through sessions | | | | anchor tag). This tag is used to link to other web |
| cookies. | | | | pages and it is invaluable to your web page because |
| The structure of HTML is based on logic, order, and | | | | search engines like to see relevant links on your web |
| syntax and is, therefore, relatively simple to use. To | | | | site. Make sure that you only link to relevant sites, |
| make a heading, you use the heading elements (, , , | | | | and while your at it, try to get a return link so that |
| and so on up to ). To start a new paragraph, you | | | | your page rank increases. |
| use a paragraph element (). To format a list, you use | | | | Other tags such as (bold) tags and (italics) tags will |
| a list element (start withthen use | | | | also help out. You can put these around your key |
| ). In order to learn HTML it is a good idea to go to | | | | words or less important subheadings. These won't do |
| As XHTML is gaining more and more popularity | | | | quite as much for you, but they will definitely help to |
| among web masters (and search engines) it may be | | | | some extent and should be utilized when practical. |
| a good idea to learn that instead. XHTML is basically a | | | | The difference between your site and other sites of |
| more standardized version of HTML and it is worth | | | | equal page rank and similar material will be how well |
| learning. If you learn XHTML along with CSS, you will | | | | you utilize HTML elements to exemplify your work. |
| have be able to make extremely powerful web | | | | You can very easily modify your web site so that |
| pages. | | | | things stick out where they should. Solid knowledge |
| Once you understand that all you're doing is providing | | | | of HTML is your best friend when you are |
| these simple structures, you realize the understated | | | | performing SEO activities. Remember, "If you build it, |
| power of HTML. You see, once your HTML structure | | | | they will come." |
| is in place with the appropriate markup, you can add | | | | You have to realize that search engines can't use |
| CSS (Cascaded Style Sheets) for visual presentation, | | | | your search box, so the only way for them to |
| using a graphics design program. Good elements | | | | access your dynamic information is if they follow a |
| provide meaning and structure to your content, | | | | link to it some other way. The lesson to learn is that |
| making it simple to add whatever design you want | | | | you need to give access to all your pages with plain, |
| afterwards. | | | | text links, somehow - you can't just rely on searches |
| There are programs that will automatically produce | | | | to drive your whole site. What this means is that |
| static pages from a database, but it's not usually the | | | | somewhere on your website you need to have a list |
| best move. Most designers to work with true | | | | of your products that has been organized by |
| dynamic technologies such as PHP, because of the | | | | category - from here, you should be able to follow |
| amount of time it saves. Because search engine | | | | links to every page in your database. Once you've |
| technology is increasing, the problems associated with | | | | done this, the search engines can see your content. |
| dynamic URLs are decreasing day by day. It is still | | | | |