| In today's competitive marketplace, companies are | | | | There are certain other important considerations with |
| vying for stretched market share and the margins | | | | respect to design food packaging. The most obvious |
| are wafer-thin. Manufacturers in the food processing | | | | one is of course the name and address of the |
| industry are therefore turning their attention to | | | | manufacturer or the made-under-contract operator |
| design food packaging in order to achieve product | | | | and the batch number. The details regarding the date |
| differentiation. | | | | of manufacture and the date of expiry should be |
| Food products have undergone tremendous | | | | clearly stated. The packaging should provide true |
| metamorphosis in terms of variety and value addition. | | | | information regarding the nutritional content and |
| From the simple, staple items the range includes | | | | benefits of the product. While the benefits could be |
| ready-to-eat, convenience and microwave ready | | | | highlighted, they should be stated in an objective |
| foods. From raw materials used as ingredients to | | | | manner. Besides, statutory warnings regarding |
| finished foods, there are scores of brands, leading | | | | appropriateness for specific age groups should be |
| and small scale, that dot our supermarkets. In this | | | | mentioned. Last but not the least, clear information |
| crowded, if somewhat overwhelming scenario, | | | | on where to contact for further queries or quality |
| marketers rely on attractive design food packaging | | | | related issues should be included. |
| to draw the clients to buy the products. | | | | The process of design food packaging might seem |
| The basic principles of design food packaging are | | | | quite complex. It could become easier with clear |
| quite simple. The packaging has to be aesthetically | | | | planning and close cooperation between the |
| appealing. Research has shown that the clients make | | | | manufacturing and marketing departments. The |
| a close positive association with the look of the | | | | additional revenues projected should be |
| packaging to the perceived benefits of the product. | | | | commensurate with the incremental costs to be |
| The design should incorporate vibrant colors that | | | | incurred. Modification of the existing design in the light |
| match with the image of the product. The next | | | | of new developments is a good technique to start |
| principle is that the packaging design should have an | | | | with. However, the manufacturer should remember |
| easy to use shape. It follows that the design should | | | | that if the product has undergone a drastic change, a |
| consider the packaging doubling up as storage. | | | | new design set up is most desirable. |
| Gender, cultural and geriatric sensitivities should be | | | | Food is one of the most important needs of the |
| considered during the design planning stage. Further, | | | | society. Therefore, there is a huge responsibility on |
| sturdiness to withstand delivery schedules, pilferage | | | | the manufacturers to deliver safe and quality |
| and storage losses should be borne in mind while | | | | products to the consumers. Design food packaging is |
| deciding upon the packaging material. | | | | an important element of this function. |