Why Outsourcing Your Web Design is Failing (And Why Nearshoring is the Answer)

Tried Outsourcing and found it impossible?stellar (missed deadlines, incomplete work, etc). The
Nearshoring might be the solution. By now, we allbenefit of being in the same time zone ultimately
know the potential benefits of outsourcing with themean that through phone communication, chat or
potential for saving time and money being at the topemail we can keep on the same page in real time
of the list (eg People in India will work for less than inwith our foreign nearshoring partners. Travel is also
many Western countries). But if you have tried it youeasier when a project requires frequent flights from
may have noticed some problems with this workthe project site and our home base.
situation. If you have read my last blog onEconomic benefits can also abound when nearshoring
outsourcing problems, you know several of theto some countries. The US dollars unfortunate slide
problems already.over the past few years mean that companies in
Nearshoring is a derivative of outsourcing, the mainplaces like India are forced to raise their prices. While
difference being that services are sent to athat problem is true with several nearshoring
lower-wage country that is in relative close proximitycountries as well (for example Brazil and Mexico),
(either by zone or distance and sometimes it's both).there are other countries that have maintained the
Firms that use this strategy are hoping to capitalizesame exchange rate with the US dollar despite the
on the on the lower costs of the nearby countrydecline. Most notably, Argentina has traded at the
without suffering some of the challenges ofsame rate vs. the US dollar for the last several years.
outsourcing to farther countries.After outsourcing to India and other Asian countries
Examples could include a firm in the United States(with little luck) over the past 18 months. Our US
sending work to Argentina or a Japanese companycompany has been able to develop several succesful
having services done in China.projects by nearshoring to Buenos Aires. In addition
What are some of the other advantages ofto advantages of having a partner in the same time
nearshoring?zone, the excellent work ethic, education and
Often times there are certain cultural beliefs thatcompetitive landscape in Argentina have really paid
both countries hold close. This can include similaroff.
holidays, work schedules or mindset. Countries thatOur web design services have been completely
are vastly different in cultural beliefs (like the Unitednearshored to a firm there. Because many of their
States and India for example) face major obstaclesemployees have done stints in ad firms in the US,
in terms of communication right from the beginning.Singapore and Europe, we could the same quality of
Time zone similarities also provide advantages overwork we used to find in our US ad agency. But at
outsourcing. At first with outsourcing we believed50-70% less in fees. There are other firms we
that we could just deliver the project scope to theemploy for software modules and as we review
folks in India and the next morning, we'd wake upmore of their work, I will report back with the
and presto it would be delivered in our inbox. Whilefindings and recommendations.
that was great in theory the reality was less than