| You might be a little intimidated by the prospect of | | | | popular and preferred formatting, but you can create |
| designing a website for your own company, | | | | any combination so long as there is a distinct contrast |
| especially if you have not done it before. The | | | | between the text and background. As for the font, |
| professional nature of your business needs to come | | | | using Arial, Verdana or Times New Roman is |
| through in your website and you need to give | | | | advisable, as they are the easiest to read on a |
| prospective customers the information that they | | | | computer screen. |
| want to know before deciding whether to do | | | | Pictures & Images - These are necessary as they |
| business with you. The look and quality of your | | | | can help pull an entire website together and give it a |
| website is certainly not something to take lightly, | | | | finished look. As a rule of thumb, you do not want to |
| because a poor website design can cause more harm | | | | have pictures on a particular webpage taking up |
| than good. These are some tips that you should | | | | more space than the amount the text on that |
| keep in mind when discussing what you want with a | | | | webpage. You can definitely save some money if |
| web design agency: | | | | you take your own pictures, but if you want to |
| Avoid information overload - Avoid the temptation to | | | | guarantee quality, you should hire a professional to |
| cram as much on to every page of your website as | | | | take the pictures for you, or buy them from a stock |
| you can. Your homepage should only include the | | | | photo website for as little as a few dollars a piece. |
| information that is most important to communicate | | | | Embedded music / video - While you may think that |
| to the visitor, such as who your company is, what | | | | putting music or videos on your website will improve |
| you do or sell, and why the visitor should deal with | | | | the quality, only in rare cases does this work. If you |
| you. Links can be inserted to other pages on your | | | | really want to put videos or music on your website, |
| website if visitors want to find out more information | | | | do not make them auto-play; give your visitors the |
| about something in particular. | | | | option of whether or not to listen / watch. Studies |
| Text - As this is the primary information medium for | | | | have shown that forcing visitors to listen to music or |
| most websites, getting this aspect perfectly right is | | | | watch videos, especially if they are not interesting, is |
| vital. Black text with white backgrounds is the most | | | | a major reason for people leaving a website quickly. |