Website Design - Usability In Practice

Adhering to 'better practice' development techniquesKeeping your site real estate compact will therefore
such as CSS will go a long way to improving yourhelp to deliver things in short bursts and will also
site's usability potential. While not necessarily ensuringensure that important navigational controls are always
a more user-centred design, this will be beneficial toclearly visible.
the kind of regular maintenance you may need toGuiding visitors effectively around the site has to be
perform on your pages.considered a priority, and requires a narrative
The great thing about using style sheets in particularstructure that reassures the user as they go about
is that you don't have to rip out inline tag formattingtheir business. This needn't demand much from a
to tweak how everything looks or behaves.coding perspective, and can easily be achieved with a
Remember that the production formula for a 100 pergood use of headings and a consistent instructional
cent usable site that will never require any changesvoice. However, more sophisticated aids like
certainly hasn't been found as yet, and you'll morededicated help or FAQ pages will go a long way to
than likely want to gradually hone a live design inraising user confidence if things go awry.
accordance with user response. CSS will provideYou might also want to consider the implementation
much of the flexibility needed this without going allof dynamic tools like rollover tips or info dialogs.
the way back to the drawing board, while alsoJavaScript driven layers are perfect for quickly
enabling you to explore other avenues of userrealising these kinds of features, with many online
provision and support.code libraries happy to let you download the listings
A popular solution in accessibility circles is to buildwith no fuss at all. As long as you remember to stick
multiple style sheets into the design of every pageto the established conventions that characterise most
so that colours, layouts and text styles can beof the interfaces your users will be familiar with, it's
switched to suit the needs of a diverse audience.unlikely your designs will go far wrong.
This can also be a technique for improving usability,The Road Ahead
because it gives more choice and control over howAs far as navigation goes, the roots of how well it
the user views the site itself. Rather than focusingworks should be traceable to the planning put into
merely on making content more legible for disabledthe original site map. It's here that you should have
visitors, the logical extension of this idea would be toironed out any inadequacies in the way page links are
mirror the many usability mechanisms that featurestructured, before translating it for real. But this isn't
within an Operating System such as Windows.to say that errors or oversights won't be made
The desktop metaphor has continued to evolve in aduring the practical process.
direction that makes the personalisation of aTake advantage of Dreamweaver's built in checking
workspace paramount, with menus, interfaceand reporting tools for analysing link tags, browser
schemes, wallpapers and icons all able to be tailoredsupport, code syntax and spelling. The last thing any
independently. This has resulted in an environmentdesigner wants to do is lose visitors to bad links or
that isn't constrained by one universal view, and canfind the flow is interrupted by a page loophole that
be adapted to meet the needs of differentcan't be escaped.
workloads, moods, tastes, requirements and abilities.In this instance, alternative routes of navigation may
Translating this kind of capability onto the Web mayprove both beneficial and more troublesome as you
not be the simplest trick in the world, but theincrease the site's complexity. Giving visitors a
potential for letting users configure a design thatnumber of different pathways to the same
works best for them shouldn't be overlooked.destination is sure to give you a bigger headache, but
Role Playing Gamesthe impact on usability will be immeasurable. Visitors
Anyone familiar with 'user centred design' will knowwill appreciate the option of either leaping to the info
that working with 'personas', of pen portraits ofdirectly or taking a more roundabout journey when
potential users, helps you apply abstract principles ofcasually surfing.
Web usability to a site. Personas are also great forThis is something that a good many commercial sites,
translating accessibility guidelines, because they forceand particularly search engines, will do whenever they
you to think about how your target users, includingdecide a general revamp is called for. Kelkoo's recent
those who are blind or unable to use a mouse, wouldre jig to their pan European domains made a real
perform the most common or crucial tasks withinpoint of cutting back on the number of pages
your site, such as ~gating a menu or checking out anshoppers would have to traverse to reach the
order. Of course, it's only an approximation of how allproducts they wanted. By allowing direct keyword
people use the Web, but by having these issues insearches, along with general category fishing, multiple
mind when you start building pages, you're less likelyresults listings and the selection of suggested items
to end up with messy 'retrofits' to include furtherfrom their database, they consciously thought about
usability or accessibility features.how best to cater for their market, and have gone
Holding The Users Handsome way to improve usability in the process.
Many of the most basic practical design tips areAccess All Areas
actually the most important when it comes toThere are still too many misconceptions surrounding
usability. Apart from developing solutions for theWeb accessibility. it isn't just a 'disabled thing', it's not
specific expectations of the users you're trying tosimply a question of providing text only alternatives,
target, it will be equally important to ensure thatand most of all it doesn't mean sacrificing the look
nobody gets lost among all the content.and feel of your site. if done properly, the result is a
Doing your best to counteract this can range fromsite that's easier to maintain, leaner on bandwidth,
remembering to give every page an accurate andand will evolve gracefully as the Web itself continues
appropriate title, to carefully modularising everythingto evolve and widen its scope.
into more palatable sections. Text heavy contentThink of accessibility as the next stage of evolution,
should be presented in a way that pushes the mostreflecting the ever widening reach of the Web and
valuable info to the fore without battling ofthe maturation of browser technology. The online
overwhelming anyone.world these days is far more representative of the
Similarly, you'd be surprised how easy it is to loseoffline world, and the special circumstances of many
novice users when pages extend beyond the lengthusers can't be ignored. At the same time, the
of the screen. Many people fail to realise that thecoalescence of browser standards, especially CSS,
browser's scrollbar is there to help gain access tomeans it's possible to create sites that adapt to
document areas that otherwise would be ignored.personal circumstances and preferences.