| The Internet is used for a wide variety of | | | | webpage is the most important part in a business |
| applications in education, research, information | | | | website. It makes the 'first impression' to the user. |
| exchange, business and entertainment. The Internet | | | | Regardless of the value of its content, the |
| can be a positive factor for both individual | | | | sophistication of its processing capabilities and |
| productivity and organizational competitiveness. | | | | services, and the overall benefit of the web site |
| Internet use can have many unanticipated side | | | | itself, a poorly designed user interface will disappoint |
| effects such as lost productivity while customers | | | | the potential user and may in fact cause the user to |
| have a dead end in commercial websites or retrieving | | | | go elsewhere. Because of the sheer volume of |
| useless information. | | | | competing websites in virtually every subject area, |
| This problem depends mostly on the webpage design | | | | the user interface of a business website should 'grab' |
| of that particular website. The immediate nature of a | | | | a potential user immediately. |
| web based applications coupled with the pressure for | | | | There are many ecommerce solution and applications |
| continuous evolution forces a web designer to | | | | are evolving everyday to create good ecommerce |
| establish a webpage design that solves the | | | | and business web pages and sites. However, to avoid |
| immediate business problem. In order to perform a | | | | this problem, there are some simple guidelines to |
| webpage design effectively, a web engineer should | | | | redesign their user interface of the business |
| work to reuse four technical elements. They are the | | | | websites. Server errors even minor ones are likely to |
| design principals and method, the design patterns and | | | | cause a user to leave the website and look |
| the use of templates. The architectural design for a | | | | elsewhere for information, service and products. |
| business website focuses on the definition of the | | | | Reading speed on a computer monitor is |
| overall hypermedia structure of the web application | | | | approximately 25 percent slower than reading speed |
| and the application of the webpage design patterns | | | | for hard copy. Therefore keep the descriptions of |
| and constructive templates to populate the structure | | | | the products or services simple and short. |
| and achieve reuse. | | | | Avoid 'under construction' signs for they may raise |
| The overall architectural structure of the webpage | | | | expectations and cause an unnecessary link that is |
| design is tied to the goals established for a website, | | | | sure to disappoint the user. Users prefer not to scroll; |
| the content to be presented, the users who will visit | | | | important information should be placed within the |
| and the navigation philosophy that has been | | | | dimensions of a typical browser window. Navigational |
| established. Using webpage design patterns is the | | | | menus and headbars should be designed consistently |
| generic approach for solving some small problem that | | | | and should be available on all pages that are available |
| can be adapted to a much wider variety of specific | | | | to the user. Aesthetics should never supersede |
| problems. In this context of business applications and | | | | functionality. Navigational options should be obvious |
| websites, webpage design patterns can be applied at | | | | even to the casual visitor. A well designed webpage |
| the architectural level, the component level and at | | | | improves the user's perception the product or |
| the navigational level. | | | | content provided by the website. Therefore a |
| However, special characteristics of the business | | | | webpage design should always be structured and |
| websites require a number of additional | | | | ergonomically sound. |
| considerations. The user interface design of a | | | | |