| Well, a lot of people think the importance of usability | | | | satisfactions, usability also helps cut unnecessary |
| is just a gimmick that web designers use to make | | | | expenses, such as, customer support. |
| their inputs look valuable. Cynical enough, but it is not | | | | Over the past decades, companies usually provide |
| true. A good usability can increase the | | | | customer support center for solving customers' |
| competitiveness of your products. The amount of | | | | confusions/complaints. If you do not know how a |
| website exist in the world is growing at an | | | | product works, you usually refer it to the manual |
| exponential speed, which means users have whole lot | | | | that comes with the product or you simply pick up |
| more choices made available to them. Therefore, | | | | your phone and dial for help. Either way, it slowly |
| they grow remarkably impatient towards site they | | | | builds up customers' impatience and dissatisfaction. Or |
| do not know how to use. Imagine, if someone gets | | | | even worse, they will not buy anything under your |
| frustrated using your product, what will them do? | | | | brand name. On contrary, if your product provides |
| Most of them will choose to bail out unless they are | | | | good usability, customers are more likely to find a |
| die-hard fans of your products. Simple as that. There | | | | solution to their problems intuitively. As a result of it, |
| are many successful stories out there proving that | | | | you don't need a customer support team, or at least, |
| usability wins people's hearts, e.g. IPod series. Aside | | | | you can shrink the size of the team and save a |
| to that usability gains people's likings or increase their | | | | whole lot on your company's budget. |