| Your website is a comprehensive online document | | | | open up in the same window. If your link opens up in |
| that advertises about your business to the targeted | | | | a different window, the user will not be able to go to |
| audience. It is the most authentic piece of | | | | previous page by using back button. All this will |
| information which is trusted by the user for anything | | | | frustrate him. As the saying goes, customer is the |
| written on it. Therefore, your website content must | | | | king. So, you must design your website keeping |
| be error free and truthful. If you are not honest | | | | customer in focus because he is the person who |
| about what you have claimed on your site, your | | | | provides you opportunities to sell your products to |
| credibility will be gone and there will be huge losses | | | | him. |
| for your business. | | | | Moreover, you need to do frequent usability analysis |
| Website preparation involves several steps. Besides | | | | of your site. This usability analysis may include the |
| having key businessman acumen, you need to be | | | | study of the websites of your competitors. You |
| creative and visualize the whole scenario from the | | | | need to analyze carefully what all features your |
| customer's point of view. Most of the times, what | | | | competitor provides and what all features are lacking |
| web designers plan and think varies greatly from | | | | in your own site or portal. One more point of usability |
| what the end user wants. So, the real challenge lies in | | | | analysis is that your website must download quickly, |
| increasing the web usability of your site in the eyes | | | | ideally in less than 10 seconds. When doing usability |
| of the end users. | | | | analysis of your site, you need to assume that a |
| You need to analyze carefully the factors that make | | | | substantial number of your visitors would be using old |
| a site more usable to the internet visitor. Every | | | | computers with dial up internet connection. You will |
| information that the user wants must be easily | | | | have to optimize your web graphics for them also. |
| available to her or him. You must deliver what your | | | | Besides web usability, you should also need to do |
| site claims. If there is difference between your | | | | usability testing for your website. You should involve |
| delivery and claims, this will create bad impression | | | | end users in the development phase of your site. |
| about you in the mind of the visitor and will also | | | | Give them the tasks to complete like do they really |
| force him to abandon your site. There could be a | | | | like the look and feel of the site, or what they think |
| large number of graphics, text and logos on your site. | | | | should come up after they click a menu option or fill |
| Ensure that all these elements are arranged in a user | | | | up a form. All such web usability testing tools will go a |
| friendly way. | | | | long way in increasing the acceptability of your |
| One more important point of web usability is that | | | | business and trust among them. |
| you should take care that links on your webpage | | | | |