| The importance of web pages design cannot be | | | | 11. Like fonts be careful not to go too crazy when it |
| overstated. Lets look at the most important points | | | | comes to colours and highlighting. Little often has |
| you must bear in mind when creating your own | | | | more impact. |
| website. | | | | 12. Important items such as opt-in boxes and videos |
| | | | should, if possible, appear above the fold. In other |
| 1. One, perhaps two fonts only. Your pages must be | | | | words when someone lands on the page they should |
| easy to read, I use almost nothing but Arial and | | | | be able to see these items without scrolling down. An |
| Tahoma. | | | | opt-in box is one of those forms that invites the |
| 2. Never use fonts that are florid, difficult to read or | | | | browser to fill in there name and email address. |
| with lots of serifs. Clarity before cleverness! | | | | 13. You can grab a fee copy of a first class website |
| 3. Your copy area should be black copy on a white | | | | creating program at Kompozer. |
| background. | | | | 14. Use underlining and italics but as with everything |
| 4. Your main headline (H1 tag) should be, or at the | | | | don't overdo it. |
| very least contain, your keyword phrase. | | | | 15. Use testimonials to promote your product or |
| 5. Break up your with bullet points or a numbered list. | | | | service but be very aware of the latest FTC rules |
| 6. Embolden your sub headlines. This helps to hold | | | | concerning endorsements and testimonials. Even if |
| onto the reader attention and again gets over the | | | | you do not operate within the USA, if your website |
| 'solid mass of type' look. | | | | is available in America, then the rules apply to you! |
| 7. Your keyword should appear about once in every | | | | 16. Run your page through spell check and make sure |
| 100 words. Don't overdo this, it can be unpleasant to | | | | that all your links are working - obvious - you would |
| read and a real turn off. | | | | be amazed. |
| 8. Your signature should appear at the foot of every | | | | 17. Make your paragraphs no more than two |
| page. Readers want to feel that they are in touch | | | | sentences long. As well as a free website creator |
| with a real person. | | | | avoid spending your hard earned money unnecessarily |
| 9. Use photographs and graphics but make sure they | | | | by getting hold of a free 'how to' guide to help you |
| are relevant to the subject matter. | | | | with your web pages design and indeed the whole |
| 10. Embolden all your links. | | | | process of putting up a website. |