| Most people agree that content is the most | | | | URLs, which makes indexing pages separately |
| important factor that the search engines consider | | | | problematic. Although there are ways to get around |
| when they rank a page but many do not know that | | | | this problem, Google has also suggested web |
| the web page design is also of paramount | | | | masters to avoid using frames. |
| importance when it comes to search engine | | | | Some Search Engine Optimizers have found that the |
| optimization. | | | | search engines do consider where does the content |
| The first thing to consider when optimizing a page's | | | | on a page appears. Most search engine classify |
| design is the page size. Most modern designers are | | | | content nearer to the top as more important than |
| using Cascading Style Sheets (CSS) to keep the page | | | | anywhere else. Therefore, many web masters place |
| size small and tidy. Web pages designed by | | | | their content right after the header. Some even go |
| conventional tables can take up a lot of disk space. | | | | to the extend of using CSS positioning technique to |
| Thus, extending the indexing time required for a | | | | generate a content-first template so that the |
| page. | | | | content will appear before any navigation menu. |
| Internal site navigation is also important as this is the | | | | Search engines are known to ignore Flash powered |
| only way to allow the spiders to follow through and | | | | sites as the bots cannot index the content inside a |
| index all the pages. Using textlinks for navigation | | | | Flash plug-in. Therefore, it is advised to create a |
| menu is the most reliable way to ensure that search | | | | HTML based site with minimum Flash plug-ins than to |
| engine bots will not miss out any pages. However, if | | | | have a full Flash site. |
| a fanciful JavaScript or Flash menu must be used, the | | | | In conclusion, keeping a web page simple in design will |
| site owner can include a textlink version at the | | | | help to facilitate the indexing of the content by the |
| bottom of the pages for bots indexing. | | | | search engine bots. As far as SEO is concerned, a |
| It is also advisable to avoid using frames on web | | | | simple web page design with rich content is the key. |
| pages. Frame-based page does not allow for unique | | | | |