| One of the biggest flaws in wed design is that a lot | | | | target market, I suggest you follow the following |
| of web designers all over the world design web sites | | | | few steps. |
| to impress their clients and forget to take into | | | | 1. Ask - Create a questionnaire and send it out to |
| consideration the client's target market. | | | | some perceived customers to determine who they |
| In most cases these designs will fail to attract the | | | | are and what they want. |
| target market for your client, due to the fact that | | | | 2. Read - Read magazines, newspapers and any |
| the target market for the client was never taken | | | | other source of information on your customer's |
| into consideration when the original layouts were | | | | target market in order to learn more about them. |
| developed. It has been agreed by numerous | | | | 3. Lurk - Hang around on forums that are direct at |
| professional web designers that there is definitely a | | | | the target market. You don't have to participate, just |
| gap in the web design market in this regard. | | | | look at what they are talking about. |
| For example there is definitely a difference in | | | | 4. Talk - Talk to some of the people in the target |
| designing a web site for a company selling children's | | | | audience in order to get a feel for what they would |
| toys versus company selling expensive ladies jewelry. | | | | want in a web site. |
| So how does the web designer go about creating | | | | 5. Join - Join forums that are targeted at the target |
| the proper design that will appeal to the correct | | | | market. These are great places to learn about their |
| target market? | | | | issues, problems and even wish lists. |
| In one sentence, "Understand your client's target | | | | Once you have a better and more detailed feel for |
| market." Get under their skin. | | | | the target market, you are well down the road in |
| The first step would be to do a proper research in | | | | designing web sites that are more aimed at your |
| determining your client's target market. In order to | | | | client's target market, than at the client itself. |
| achieve the best results in determining your client's | | | | |