| Having a website is a great tool for any business. It | | | | If you happen not to have meta description tags, |
| opens the door to a bigger market. But a website | | | | Google will take some random text from the page to |
| without traffic is useless. One of the main ways to | | | | display which may not appeal to potential users. So, |
| get traffic online is via search engines such as Google, | | | | description tag can be taken as an optimized sales |
| Yahoo and Bing are the three main ones. To do so | | | | copy, make full use of it. |
| there are a few changes needed on the website so | | | | Page URL |
| it can rank well. It is best to have these on-site SEO | | | | It is best to have page URLs which are very |
| changes done during web design for better | | | | descriptive (e.g. a page about Honda cars on a car |
| performance. | | | | website will perform best if in this format |
| Title Tag | | | | carstuff.com/honda/car-model.html). |
| I often come across pages having "Homepage" or | | | | Image Alt Tags |
| similar wordings as their page title, this is wrong. Page | | | | Use 'alt' tags for all your images. The image name |
| title is one of the most important aspects of on-site | | | | should also be descriptive. Search engines cannot |
| SEO. Having a descriptive title for all pages of your | | | | read images. Optimized images can be listed in image |
| website is requested. Avoid using same title for all | | | | searches and become a potential source of new |
| pages. Also some search engines use the page title | | | | users to your website. |
| to display in results, it is required to have your | | | | If you follow the above tips during web design, you |
| keywords in the beginning of your page title. | | | | can consider the hard part of SEO done. It will not |
| Meta Description Tag | | | | take very long for your website to start ranking. Of |
| Many say this useless but this is going to prove them | | | | course, there are other on-site SEO techniques that |
| wrong. Google uses the description tag in its results. | | | | have to be combined for better performance. |