| Did you know there is an essential difference | | | | know about your company. They can skip to the |
| between the way web designers look at the way | | | | best parts, the end parts or they |
| they design a web page and the way the consumer | | | | leave-whenever-they-want parts. |
| evaluates the effectiveness of a web design. | | | | It may work to your advantage to use multiple bullet |
| Comparisons | | | | points as well as multiple sub headings in an effort to |
| * Web Designer: Interested in every subtle nuance | | | | help the consumer gain a quick understanding of |
| of color, graphic and texture. | | | | what is in the article or page content and to find out |
| * Consumer: Interested in how fast the page loads. | | | | quickly what they want to know. |
| * Web Designer: Includes links throughout the design | | | | For many consumers if you can't provide these bits |
| for a variety of locations within the web design. | | | | of detail they will keep searching until they find it. |
| * Consumer: Clicks on the first promising link and | | | | Hurry, We're Losing Them |
| hopes it's something interesting. | | | | Obviously not all consumers are like this, but many |
| * Web Designer: Interested in the color coordination | | | | have grown up in an MTV society where the |
| and presentation of design. | | | | attention span is used to quick bits of information. |
| * Consumer: Searches for bullet points to help gauge | | | | So, the reality of web design is you may need to |
| whether the site will be useful. | | | | work to provide quick, segmented bits of information |
| Content over Creativity | | | | that work as a quick index of page information that |
| In many web designs the site is built on the premise | | | | can help consumers connect with your website. |
| that the beauty of the site is what will win | | | | Solutions |
| customers. The consumer, on the other hand, has | | | | You may find you can actually reach consumers |
| seen hundreds of sites and is often only curious to | | | | through a template rich web design/hosting option |
| know if your site is going to help them or not. | | | | that allows you to develop content that is geared |
| The average consumer will only read | | | | more toward the consumer and less to the |
| knowledge-based articles that catch their attention. | | | | sensibilities of a web designer. |
| Consumers often determine an article's usefulness by | | | | Whatever method you chose for web design make |
| scanning. If they lock in on material that connects | | | | sure you attempt to gain an understanding of how |
| they will stick around, if not they go back to 'clicking | | | | consumers actually 'view' your site. This understanding |
| for gold'. | | | | may help you discover the best ways to really |
| Get to the Point | | | | connect with those who want a reason to stick |
| Unlike a television commercial, the consumer doesn't | | | | around. |
| have to wait to find out what they most want to | | | | |