| Let's face it-it is entirely possible to build a website | | | | You should really work with web professionals on |
| from scratch for less than $100. In fact, there are | | | | your site. It might sound expensive, but in reality, the |
| even some web-based options out there that let you | | | | long term cost savings will probably be quite |
| create a quick and easy website in about 15 minutes | | | | attractive when going this route and doing things |
| for free! Sounds too good to be true? | | | | right the first time. Plus, you won't have any lost |
| Well, as a matter of fact, it is too good to be true. | | | | costs of opportunity accredited to having a |
| Sure, you can go this route, but your reputation as | | | | fly-by-night website. |
| an upstanding business or organization is on the line | | | | Don't consider the do-it-yourself route (or the |
| here. In a world that increasingly depends on the | | | | infamous hiring of a cousin's "experienced" nephew |
| web, this is certainly not the place to try and save a | | | | route) unless you absolutely have confidence in the |
| couple bucks when your reputation is so vulnerably at | | | | ability to create attractive graphic design, functional |
| stake here. It's just not worth the risk. | | | | and usable visitor interfacing, custom coding that is |
| So are we talking about needing a website that | | | | standards-compliant, and a solid traffic acquisition |
| costs as much as a small house here? Nope. That | | | | strategy. These are all vital components of getting |
| might get you the best website in your industry, but | | | | your online presence right-to skip over any would be |
| for all practical purposes, you can get the job done | | | | a mistake. |
| at a price that will not be so far off from the special | | | | It pays to make your website great. It's true-make it |
| rate prices mentioned earlier. The key is just focusing | | | | work and make it attractive to visitors, and the goal |
| on what is important to get it right and protect your | | | | should be to use your website to help bring in |
| online reputation. | | | | revenue for your organization. Websites are fantastic |
| In a nutshell, here is what this actually means... | | | | tools to generate revenue when done correctly. |