| > | | | | You want your visitors to stay on your website as |
| A well designed website can bring you many benefits. | | | | long as possible. So use faint colors as your |
| For example, you may make more sales because of | | | | background so that it's easier to read the texts on |
| the professional image that you are projecting with | | | | your web pages. A color scheme with black |
| your website. You may also receive more traffic | | | | background and red texts can hurt the eyes. Visitors |
| from the search engines because your site has a well | | | | tend to leave these sites very quickly. White |
| organized hierarchy. Here is a quick guide to help you | | | | background with black texts is the safest option. You |
| set up a quality website quickly. | | | | can try to be a bit hip and fanciful if you like, but |
| Web design guidelines: | | | | always try reading the texts yourself. If you find it |
| Guideline 1: Have a well organized user menu. | | | | tiring to read the content, then the colors are wrong. |
| The user menu of the website can go on the | | | | Guideline 4: Keeping things simple. |
| header, or by the sides (left or right) of your | | | | On the Internet, most people just scan the content |
| website. This is the navigation menu that your site | | | | because they want to know if you have what they |
| visitors use to move through your web pages. Keep | | | | are looking for. So don't create lengthy content that |
| everything well organized. If you have many pages | | | | beat around the bush. Be direct. If you are selling |
| on your website, setup parent categories. Then | | | | mobile phones, then most likely your visitors are |
| move all content under different categories. On the | | | | looking for information related to the specs of the |
| navigation menu, the child pages should appear under | | | | handsets. So give the information to your visitors |
| the parent categories. | | | | upfront. |
| For instance, you may be selling mobile phones on | | | | Guideline 5: Contact information. |
| your website. You can organize the brands as parent | | | | Finally, don't forget to include your contact |
| categories, then place the models under each brand. | | | | information. If possible, set up a contact form so |
| Visitors will find it easy to locate the brand that they | | | | that visitors can send you emails directly. Many sales |
| are looking for. | | | | are made on the Internet through email. So don't |
| Guideline 2: Use contrasting colors for links and texts. | | | | underestimate this powerful tool. If you have the |
| Try not to use similar colors for your links and texts. | | | | resources, setup a phone line as well. But make sure |
| That will confuse visitors and they won't know | | | | that the line is manned and doesn't just go to an |
| where to click. If you are not sure what colors to | | | | automated voice message. |
| use for your links, just leave them as the default blue | | | | As your website grows, you will have more and |
| color. Most visitors are used to blue links, and they | | | | more web pages. Navigating on the site can become |
| usually have no problems identifying underlined blue | | | | confusing. Setup a site map with links to all the pages |
| texts as links. | | | | so that visitors can locate the right pages quickly. |
| Guideline 3: Use a faint background for easy reading. | | | | |