| Website marketing has become a vital part of | | | | Split testing allows you to vary which of several |
| advertising for most businesses today, and ensuring | | | | pre-designed pages your web visitors see when they |
| that your web page design is user-friendly could | | | | come to your site. By using free web analytics |
| mean many more conversions for your company. | | | | programs, you can then analyze which page design |
| Selling products online isn't as simple as throwing | | | | did best at converting sales. |
| together a web page and getting people to look at it. | | | | Even when you finally settle on which design works |
| Indeed, testing your design to make sure that it | | | | best with your customers, don't be afraid to |
| encourages high conversions is important if you want | | | | constantly revisit your sales page design and try |
| to succeed with online marketing. | | | | more split testing of new layouts. You would |
| The first thing that you should implement when | | | | probably be amazed at how simply using a different |
| designing your web page is to make sure that the | | | | color, different wording or placing a button in a |
| layout is as simple, direct and unimposing as possible. | | | | different location can increase sales on a website. |
| Gone are the days when websites needed tons of | | | | If you have the necessary budget, make sure that |
| buttons, animations and navigation choices to impress | | | | you hire professionals to consult with about how to |
| customers. Instead, make sure that your web page | | | | increase your conversion rate on your site by |
| design is clean, modern-looking and helps to direct | | | | changing your page design. Most of these companies |
| customers to look at the conversion form. | | | | only charge customers when their conversions |
| Using split testing, or AB testing as it is sometimes | | | | increase, and hiring outside consultants may allow you |
| called, can help you deduce which web page design is | | | | to increase your online sales rate dramatically. |
| most likely to convert more sales for your products. | | | | |