| Designing web-sites involves numerous skilful | | | | White could be used to create contrast by using it as |
| disciplines from type to layout and colour. Colour is | | | | a background colour. the white parts in between |
| especially vital as it gives the first impression to the | | | | components of a web page are referred to as |
| user. the correct colours can create a good user | | | | negative space. White is linked to cleanliness, peace |
| experience, whilst incorrect colours can have a | | | | and light. |
| negative impact. | | | | Black is a very strong colour and is linked to sexiness, |
| To build a great website, the designer needs to | | | | intensity and elegance. it is a really popular colour on |
| know how colours affect people. people often | | | | photography sites, because black creates contrast |
| subconsciously react to colours & associate | | | | between colours within photos. |
| them with different emotions & feelings. | | | | Purple is associated with royalty, indulgence and |
| Colours do not just stir up emotions and feelings that | | | | luxury. it's not an often used colour in designing |
| might influence how a site is seen but they can also | | | | web-sites, perhaps because it is known as a girly |
| be cleverly used to point users in the direction of | | | | colour. |
| specific bits of your website. | | | | Creating the impression of earthiness, disposition and |
| Every colour that you can think of can be used on | | | | poverty, brown is really similar to green because it |
| the web now, so choosing the right colours can be a | | | | can be used to give the site a relaxed feel. |
| daunting task. here is a swift summary of how some | | | | Orange is truly youthful although also warm, |
| colours can provoke certain reactions. | | | | stimulating & friendly. used in web sites, it's also |
| Black is associated with power, refinement, wealth | | | | welcoming. |
| & mystery. in web design, it can be effectively | | | | Grey is a popular background colour for sites. like |
| used with livelier colours to create stark contrast. | | | | black, it is credible for emphasising images & it |
| White is connected with cleanliness, simplicity, calm | | | | creates credible contrast between colours. |
| & purity. used a lot on websites, it can convey a | | | | To conclude, when selecting colours for designing |
| sense of style & indicates that the content of | | | | web sites, you should think about to the way it can |
| the site is strong enough to stand alone without the | | | | potentially affect users. The choice of colours may |
| any strong visual aid. | | | | look credible or meet your brief, but will it put users |
| With connotations to passion, annoyance, fire & | | | | off? by making some simple changes, like changing |
| power, red, used sparingly, can be a fantastic way to | | | | the buy now button to a vibrant colour might |
| attract the users attention to a certain area. | | | | generate more sales. Serious consideration & |
| Red is a really evocative colour and it conjures up | | | | thought can mean the difference between failure and |
| pictures of hell, love, fire and warning. it is probably | | | | success. |
| the best colour to draw attention. | | | | |