| User Centred Web Design is an iterative process | | | | Web usability starts with an understanding of a set |
| which involves testing and then redesigning. Websites | | | | of principles. Each website should be designed along |
| should be flexible enough to grow depending on | | | | these guidelines. But this alone is not enough. Each |
| changing business requirements. Observing users and | | | | individual business as its own set of usability |
| asking them to think out loud whilst they are | | | | requirements and so needs testing. Necessary |
| attempting to complete tasks is important to | | | | changes are then made to improve the user |
| achieving a better user experience for your business | | | | experience. Once changes have been made test |
| website. | | | | again. Testing should take place by obviously real |
| Ensuring that users to find relevant information on | | | | users and setting them a range of tasks to complete. |
| the web should be the job of every web designer | | | | These participants should then speak out loud about |
| and developer. However, usability centred design is | | | | what they are doing and any difficulties that may |
| often neglected as a discipline in the industry. | | | | arise. Common commentary may include the |
| Sometimes website design team lack members with | | | | following: |
| any real usability testing and consultancy experience. | | | | "I expected to be able to click that, but I can't. How |
| When this is the case it is important to receive | | | | frustrating." |
| usability training to bring your web department up to | | | | "I'm lost. I'm not sure how to get back to the other |
| scratch. | | | | page that I was on". |
| How it works | | | | "I can't find a number to phone". |