| When it comes to designing a website, many first | | | | science. One thing the owner has to remember is |
| time website owners tend to have their eye on the | | | | that content is, and always will be, king. Simple, direct |
| price and fail to develop the usability of their website. | | | | and to the point keywords used judiciously |
| Examples of website usability development not being | | | | throughout a page a more likely to garner hits and |
| carried out can be seen in websites that are nothing | | | | repeat visits, especially when coupled with a layout |
| more than nicely designed business cards. In a worse | | | | that is simple to navigate so that visitors easily find |
| case scenario, the owner may not even include his | | | | what they're looking for. Adding that cute button |
| contact details, leaving potential customers or clients | | | | may up the aesthetic factor, but unless they're |
| puzzled and frustrated. | | | | tweenagers, most people just won't care about it. |
| A website with gorgeous graphics and an appealing | | | | How do you make sure your site map, visuals, text |
| layout certainly will catch browsers' attention, but if | | | | and comment forms (if any) are at optimum usability |
| the owner has neglected website usability | | | | levels? You can always test your site before it goes |
| development, then aspects such as navigation and | | | | live. Conducting usability testing on a website as it |
| even page loading times will perform poorly. Good | | | | develops from a brainstorming idea to a conceptual |
| looking flash-based pages are ignored by web | | | | design to a mockup or prototype allows you to |
| crawlers in search of relevant text, images and links. | | | | make changes as needed. Modifying a website during |
| Once again, visitors and prospective customers won't | | | | the developmental stages may seem tedious, but it is |
| stay and they owner is left wondering where he | | | | infinitely better than making changes after the final |
| went wrong. | | | | version of the site is launched as this can be |
| Producing a website with high usability isn't rocket | | | | inefficient and likely to preclude disaster. |