| What is SEO copywriting? SEO copywriting | | | | attention. Don't ruin perfectly good copy by forcing |
| professional copywriting, also known as Writing for | | | | keywords where they just don't fit. So, take care of |
| Search Engines, is a new kind of writing, which implies | | | | frequency of key words, while planning for search |
| writing contents in a web-friendly manner! Search | | | | engine copywriting. In order to check the keyword |
| Engine Copywriting is, in fact, a re-writing process of | | | | density of your web page, free download here. |
| existing 'creatively written' copy. In simple words, | | | | Must Know What the Web Site Is All About: Before |
| keyword based writing is called SEO copy writing. But | | | | starting SEO copywriting, you must know the target |
| it doesn't mean that SEO writing is mere an attempt | | | | audience of the website. Once you know your target |
| to insert several disjointed; thesaurus-sounding | | | | audience; you know your keywords; now put the |
| keywords into the copy just to make it rank high in | | | | two together to create compelling, |
| search engines. Search engines like Google, and | | | | search-engine-friendly copy. For example, if your |
| Yahoo!, always spam contents overstuffed with | | | | website offers web development & designing |
| keywords. So, while planning for search engine | | | | services, target keywords accordingly. |
| copywriting, you need to take care of the density of | | | | Optimized Text-Length on Page: It is advisable to |
| keyword usage in contents. | | | | have sufficient text on your home page and |
| Search engine copywriting is different from other | | | | important section pages for effective search engine |
| copywriting because it is written for both search | | | | copywriting. Search engines like to see between 250 |
| engines as well as human surfers. However, SEO | | | | to 500 words of text on a page to assess its |
| copywriting is not extremely difficult but little | | | | keyword relevance. Let the beginning of the page |
| complicated. Given below are some tips to write | | | | text contain your important keywords. Some search |
| professional copywriting for SEO. | | | | engines do not read deep in your page. As such, it |
| Know Your Keyword Before You Start Professional | | | | becomes important that they read your initial text |
| Copywriting: If you know which key phrases you are | | | | with the keywords. Avoid placing links in images. |
| optimizing the page; it becomes much easier for you | | | | Search engines cannot read images. |
| to deliver SEO copywriting services. As you begin to | | | | Professional copywriting Using CSS (Cascading Style |
| write, include key phrases all the way through your | | | | Sheets): CSS or Cascading Style Sheet is a style |
| body copy, not just in the first paragraph. For best | | | | sheet language that allows you to tell a browser how |
| results, focus your copy on only two or three | | | | to present your page. CSS can be used to control |
| primary keywords. Click here to download the tool | | | | text formatting, thus maintaining the visual appeal of |
| for keyword analysis. | | | | the text in headings. This separates the presentation |
| Frequency of Key Phrases for SEO copywriting: How | | | | style of the documents from the content, hence |
| often should you use key phrases? There is a "3% | | | | simplifying site maintenance. This includes |
| guideline" that states 3% of your words should be | | | | specifications regarding the kind of font to be used, |
| keywords. However, this is JUST a guideline. Don't kill | | | | spacing, color, margin, border etc. Want to learn |
| yourself to achieve a 3% ratio. Remember, your | | | | more about CSS, click here. |
| copy has to sell as well as attract the engines' | | | | |