| > | | | | wants. Have a search box handy on each page of |
| | | | the website. That way if your visitor is looking for |
| A well designed website can be a boon to a business. | | | | specific information he can just punch it into the |
| The reverse is also true. If your website is cluttered | | | | search box and get relevant information. |
| and not user friendly, you are likely to lose out on | | | | A Picture is Worth a Thousand Words |
| potential clients. Check out these tips to make your | | | | Let us go back to the example of the site on travel |
| website a delight. | | | | information onMichigan. Web designers will advise you |
| Don’t Clutter it up | | | | to have a lot of pictures describing the place. This |
| How a website is designed can affect the | | | | does make sense because a picture is far more |
| functionality and popularity of the website. While you | | | | descriptive than words in many cases. At the same |
| have some highly skilled people browsing the internet | | | | time you need to be careful not to overdo the |
| these days, the majority of the visitors to your | | | | pictures. The bandwidth needed to load a large |
| website are not likely to be quite as qualified or even | | | | picture file can slow down the loading of your |
| comfortable with the higher end technology. So if | | | | website in the browsers. This means that the visitor |
| you have a website that has too much happening in | | | | to your site is waiting for a much longer time for his |
| it, it may actually prove intimidating to the visitor. And | | | | information. An impatient person may even click |
| if the visitor is uncomfortable, he will click away from | | | | away from the site if the pictures are taking way |
| the site that you want him to stay on. This means | | | | too long to load. |
| that you would have actually driven away someone | | | | Words Need to be Read |
| who might have bought from your site just because | | | | There is a tendency to get carried away with |
| you were trying to offer too many things all at once. | | | | wanting the words on the website to look pretty. All |
| Make Navigation as Simple as Possible | | | | kinds of fancy fonts can be used on a website, but |
| Let’s consider an example of a travel | | | | do they really help the site? In most cases we want |
| information site. Say you want to get information on | | | | the words to be easy to read and understand. This |
| anything to do with Michigan. Affordable web site | | | | may not happen if you are using a fancy and curved |
| design can make it possible for you to have an easy | | | | font which is difficult for the eye to catch. The strain |
| to navigate website that the visitor can use with | | | | of reading such a font in a small size may actually |
| ease. If he’s looking for information on hotels | | | | drive the person away from the website. So stick to |
| there is a different tab, a separate one for popular | | | | some of the regular fonts which are easy on the |
| restaurants and eateries, there is another tab for | | | | eye. Remember what is important is that the |
| where to go shopping in Michigan. Web design can | | | | information is read, and not that it looks fancy. |
| make the visitor find it easy to hunt for what he | | | | |