The Five Basic Elements of Web Design

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The basic elements and principles involved in webWeb Design Emphasis
design are true for all other types of design. TheseWeb design emphasis involves the main points where
principles will show you the most effective way tothe eye is drawn into in a design. One of the
put together the various design elements to come upmistakes that your web design company may warn
with a good and effective site. A good web designyou not to make is to have everything in the design
company emphasizes the fact that web design is notstand out. Keep in mind that if everything in the
simply about slapping all those HTML tags on thedesign has equal emphasis, the entire page will tend
page, but it involves the use of web design principlesto appear too busy for comfort and may end up
to build a pleasing and useful web design. Your webunappealing. What you should focus on instead is to
design company will need you to make the mostcreate a visual hierarchy in the web design - to put
aesthetically attractive and effective web design, soemphasis only on the right elements. You can use
make sure you keep these elements in mind:semantic markup to provide emphasis even without
Web Design Balancethe use of styles; change the font size of image size
Web design Balance is the equal distribution of thein order to emphasis or lessen emphasis on them; or
heavy and light elements on a singly page. Balance inyou can use contrast in colors for added emphasis.
your web design is concentrated in your page layout.Web Design Rhythm
You must achieve visual balance in your web designWeb design rhythm, also known as repetition, brings
all throughout the page, not only in the initial view.the much needed internal consistency into your web
You web design company might commonly suggestsite designs. Almost all elements in your design can be
you to center the text and all the other elements onrepeated in order to create pleasing rhythm into your
your page. It is also very common to set your pagedesign. For instance, you can repeat your headline a
on an invisible grid system to create the balance thatfew times for more emphasis, repeat the same
you need. There are three types of balance that canimage across the page, create a background that is
be achieved when designing a page.tiled and patterned with repetitive elements, or
 Symmetrical. This is achieved by placing allrepeat a particular style to provide site design
the elements in an even fashion - a heavy elementconsistency. It is also a good idea to repeat the
on the left is matched with another on the right. Benavigation elements in your site design across the
careful with symmetrical balances as you do notpages of your web site.
want your site to look flat or plain boring.Web Design Unity
 Asymmetrical. These are more challengingWeb design unity, also regarded as a site's proximity,
to build, but there are strategies to achieve thisis the what keeps all the similar elements in the site
which can include the varying texture, color andalike and those diverse further apart, and pulls
image positioning and size to arrive at a pleasanteverything together into one integrated whole. Unity
looking page.when it comes to web site design is mainly achieved
 Discordant. Web sites that are off-balancethrough the proper placement in your layout. You can
suggest action or motion, so you can create aimplement this in many ways. You can, for example,
discordant design on purpose. This type of designsadjust the layout of your elements to put them close
make viewers uncomfortable or uneasy, so they areor far away from each other. In the body of your
best used for sites that are intended to make peoplepage, you can change the spacing around the text in
think.your page contents. You can further achieve unity by
Web Design Contrastplaying around the box properties and change the
Web design contrast is more than just about colorsmargins and paddings.
and black or white, but also involves contrastingA good web design company keeps in mind all the
shapes, sizes and even textures. You can take fullbasic design elements with each and every page
advantage of contrast by changing font size, weightthey design and collaborate with. This way, you and
and family to provide textual contrast and varyingyour web design company will come up with web
sizes of images and elements. However, be carefulsites that are pleasant looking, effective and
not to blast your readers or scare them off withattractive. As the web designer, it is important that
contrasting colors which are way too loud. The linksyou keep these elements in mind and apply them
on your content should be contrasted well to drawappropriately to your page web design.