| 1. Not making it clear what the site is all about. | | | | chances are in order to land turn your site visitors |
| On average when a person visits your site you have | | | | into paying customers you're going to have to talk to |
| about seven seconds to help them understand what | | | | them on the phone. Don't make your contact |
| your site is all about. If someone comes to your site | | | | information a mystery. Put your phone number in a |
| and they have to read through a couple of | | | | large, easy to read font on every page of your |
| paragraphs before getting to the point you can | | | | website. This includes the homepage. |
| forget about it. That person will leave your site and | | | | 4. Not telling the customer what to do next. |
| probably never come back. | | | | So the customer knows who you are and what |
| Create a clear and concise headline that states | | | | you're all about. They like what they see but don't |
| exactly what your website is all about and place it | | | | know what to do next. Don't expect them to figure |
| near the top of your page. When people read they | | | | it out on their own. Tell them. To do this properly |
| start at the top left of a page and then read left to | | | | you will have to figure out what the goal of your |
| right. So it's preferable to have your headline start | | | | web page is. If your goal is to get a potential |
| somewhere near the top left hand corner of your | | | | prospect on the phone, then tell them to call you. If |
| page. | | | | your goal is to sell a product, then tell them how |
| 2. Text is an unreadable font, color, or both. | | | | they can add the product to their shopping cart. |
| Okay, I know how awesome it is to make your own | | | | I like using statements like "Click Here To Continue" |
| custom glitter text and I understand your favorite | | | | or "But It Now". Whatever the action is that you |
| color is purple but let me tell you. There is a ton of | | | | would like a site visitor to take you need to tell them |
| information on the internet and the average person | | | | and tell them in a clear, direct, way. |
| will only spend a few seconds on your site unless | | | | 5. Not adding a page title. |
| you can get him/her engaged. Don't make it more | | | | Don't confuse this with your headline. A headline is |
| difficult for them by getting overly creative with your | | | | the statement located near the top left corner of |
| fonts. | | | | your page that tells what your site is all about. The |
| Pick fonts and font colors that are easy to read. This | | | | page title is the text that appears in the very far top |
| means fonts like arial, times new roman, and veranda. | | | | left corner of any browser window. Your page title is |
| When it comes to text color, try choosing colors | | | | especially important because it's one of the most |
| with a stark contrast. The very easiest colors are | | | | important ways a search engine determines what |
| black text on a white background or white text on a | | | | your web page is about. Typically you'll want to give |
| black background. Never use yellow as a text color. | | | | you page titles that describe what's included on the |
| 3. Making your contact information hard to find. | | | | page. |
| The web is a terrific place to get new business but | | | | |