| If you're in the web design business, you know how | | | | business and that you respect that web design is not |
| important it is to have a good proposal. Consider for | | | | his or her specialty. You are also creating a rapport |
| a moment that your potential client is mostly likely | | | | with the client. |
| fielding offers from several of your competitors so a | | | | Consider it this way: ultimately you are in a service |
| well thought out web design proposal can make all | | | | industry. And as such you always need to ensure |
| the difference. | | | | that you are working to solve your client's problems. |
| But, how can you be sure to craft a proposal that | | | | Sure, that new cutting edge JavaScript code may |
| lays out in detail your solution to your client without | | | | look awesome, but will it really serve the website on |
| being either too dry and technical or overwrought | | | | which you are working? Always keep the end goal in |
| with fancy fonts and graphics? Consider that your | | | | mind. By doing this, you will be able to come up with |
| client's time is valuable and they most likely don't | | | | a web design proposal that helps grow the client's |
| have the time or inclination to decipher a proposal | | | | customer base and serves them as well. Always |
| that has a lot of graphics and small font. | | | | ensure that any technology you put into the proposal |
| In this case, one of the best things you can do is to | | | | is one that will benefit the overall project. Technology |
| keep the web design proposal simple in terms of | | | | just for its own sake is counterproductive. |
| formatting. You really do want to take into | | | | Also, now is not the time to get into "technobabble" |
| consideration the type of client you are developing | | | | as your client (unless their are in the field themselves) |
| this for. If you've got a younger client, you may be | | | | will neither understand nor care and may in fact fee |
| able to "jazz it up" a bit more, but regardless be sure | | | | like you are making them look stupid. This is not the |
| that you draft the proposal in a language that your | | | | way to your client's heart (or pocketbook). Keep |
| client can understand. | | | | things on a level that he or she will understand. |
| Why is this so important? Simple: You want the client | | | | Remember the purpose of a web design proposal is |
| to feel that he or she has made the best decision for | | | | to lay out not only how a project may look and feel |
| their business by hiring you. And by speaking the | | | | but also ultimately how it will help the client grow |
| client's language you show that you understand their | | | | their business. |