| A business designs its Web pages with the intention | | | | It is intended to drive users and Web site search |
| of driving Internet traffic to its Web site. The | | | | engine traffic to the company's site. |
| business wants its site to return high on the list of | | | | Many Web design tips tutorials also provide |
| results from Internet search engines. The motivation | | | | instruction regarding the creation of additional |
| behind this is that research shows that users tend to | | | | mini-sites, sales pages, and blog headers. Novices may |
| click on those sites that appear at the top of the | | | | not understand what all of these terms mean, but |
| search engine results list. The more users that click | | | | they do not need to, because simple Web page |
| on a company's Web site, the more opportunity the | | | | design systems will educate even the most |
| company has to sell its products or services. | | | | non-technical of users about each of these items. |
| A company also wants its site to look better and be | | | | The only thing the person using the tutorial needs to |
| easier to navigate than its competitor's Web sites. | | | | know is that each of these tools is intended to drive |
| Sites that are easier to navigate tend to have a | | | | Internet traffic to the newly created Web site. |
| lower drop-off rate, meaning that a potential | | | | Many simple Web page design tools provide a very |
| customer will spend time on the site and is more | | | | user-friendly guide to Web page design. The written |
| likely to go through the steps of purchasing the | | | | instructions may include graphics or the system may |
| company's products or services. Using a system that | | | | be entirely point-and-click. There is no graphic design |
| provides instruction regarding simple Web page | | | | or programming software needed. A company does |
| design, any company can create such a site. | | | | not need to worry about how to fit its desired site |
| Not only will a guide to simple Web page design | | | | into a pre-packaged template. There is freedom of |
| teach you how to build your own Web page, many | | | | creativity within a design tool that is easy for anyone |
| will show you how to create pre-sell pages. Pre-sell | | | | to use. The best part is the result: a Web site and |
| pages are pages of marketing content hosted on | | | | related items that contain all of the fonts and |
| another Web site. The pre-sell page is usually | | | | graphics that a professional Web designer would use, |
| structured in the form of an article that contains links | | | | at a fraction of the time and very low cost. |
| to various areas of the company's primary Web site. | | | | |