| Most SEO experts talk about various techniques that | | | | processed. |
| may or may not improve ranking positions. There are | | | | However there are few simple tricks to significantly |
| few simple tricks for on-page optimization that can | | | | improve page loading times. The first step is to |
| make the page to look attractive to human visitors | | | | design (or use) web page layout that is simple with |
| and also easy to read for search engines. Most of | | | | clean structure without any clutter. All styles should |
| the SEO activities are then focused to off-page | | | | be included in one single CSS file. The same applies to |
| optimization or link building. Backlinks are an important | | | | JavaScript code. Of course, in many cases this is not |
| element that determines the authority and relevancy | | | | possible and some JavaScript code will be present in |
| of the page but there is one element that is too | | | | the HTML code, but you should optimize it to |
| many times overlooked. | | | | minimize possible bottlenecks that will slow down |
| Page loading time plays an important role in user | | | | page display. |
| experience and also in ranking in search results. This | | | | Another improvement can be achieved by using |
| fact was also recently officially announced by Google. | | | | caching and file compression. Most web servers have |
| The reason for this approach is pretty simple. Users | | | | possibilities to deflate or otherwise serve compressed |
| like pages that load fast and waiting for more than | | | | files. These features can also be implemented by |
| few seconds for page to load usually results in closing | | | | popular CMS systems like WordPress and Joomla. |
| the tab. Therefore, pages that, among other factors, | | | | Caching can significantly decrease loading time for |
| also load faster are positioned higher. | | | | pages that are static and didn't change recently. |
| Page loading time depends on many factors. The | | | | There is also a very simple trick that you can use to |
| most common reason is the page layout itself. If | | | | significantly improve page loading times. Unfortunately |
| there are many JavaScript files, style sheets, images | | | | this method is only applicable when you have a small |
| and other widgets that you may have placed on the | | | | website (less than 10 pages) built with CMS like |
| page. Each file needs additional time for download. | | | | Joomla or WordPress and with content that does not |
| Even if the browser is smart enough to download | | | | change frequently. The trick is to save all pages as |
| many files in parallel there some cases when it must | | | | HTML files and then create the website with only |
| wait for some process to finish. A typical example of | | | | static files. You can further optimize the speed by |
| such bottleneck is JavaScript code with external files | | | | using GZip compression. |
| that needs to be downloaded before the code is | | | | |