| When setting up your website one of the first things | | | | your particular website. Without doing your keyword |
| you need to keep in mind is how you will be | | | | research then you are blindly optimizing your website, |
| delivering traffic to your website. Even if you decide | | | | which will result in little to no traffic, or untargeted |
| that you will be doing paid advertising for your site, | | | | traffic at best. There are a variety of free keyword |
| you still need to focus on one important aspect of | | | | tools that you can use to conduct your keyword |
| your website creation process, and that is search | | | | research. |
| engine optimization. If your site is not optimized for | | | | Other aspects such as optimizing for the title and |
| the search engines, then you are literally losing out on | | | | body content of your website are important as well. |
| free traffic. | | | | Ensure that every page you create focuses on a |
| The first aspect you need to focus on with your | | | | particular set of keywords. Keep in mind that Google |
| website development is that the pages are built in | | | | and all the other search engines love unique content, |
| such a way that they are search engine friendly. To | | | | so the more content you can provide them that is |
| do this you should primarily setup your design to be | | | | unique, the more love they'll show you in the |
| without tables and utilizing CSS (Cascading Style | | | | rankings. |
| Sheet). When you setup your website using this | | | | Last but not least, always analyze your competition. |
| format, you are eliminating the need for tables and | | | | If there is a particular keyword you would like to |
| other coding that makes accessing the real content | | | | rank high for in the search engines, be sure to review |
| of your site that much harder. | | | | the sites that rank in the top ten for that keyword. |
| Always remember that search engines read the | | | | You should take note of how their site is setup, the |
| coding based on the source code and not how it | | | | title, and on site body optimization, as well as the |
| looks to you on the front end. Another aspect that is | | | | back links pointing to their website. Once you can |
| important is doing your keyword research. You'll need | | | | follow these guidelines, you'll have a better shot of |
| to know what keywords you will be focusing on for | | | | ranking high in the search engines. |