| Answer - because your competition is busting a gut | | | | landing page in one form or other - offer useful, |
| to win your business. They're doing everything in | | | | meaningful calls to action straight from the off. Don't |
| their power to attract your customers to their | | | | make unnecessary demands and expect visitors to |
| website and to take your online business. | | | | have to hunt through the site to discover what they |
| A great looking website, one that is compelling, | | | | want. Chances are that they'll simply click away. |
| persuasive and functions like a dream, adds value. It | | | | If visitors do start to wander through your site |
| enriches your customers' lives and they appreciate it. | | | | beguiled by all the wonderfully entertaining and |
| Strong website design also helps with your SEO and | | | | engaging content you're sharing, then also make sure |
| with over 90% of searches clicked through from | | | | that they have a clear path back to your home page |
| page one of the search returns, anything that assists | | | | or a site map. Don't take them down blind alleys or |
| SEO has got to be good. So it's best to make sure | | | | leave them lost and confused. Even better - include a |
| it's you leading the way and not the competition. | | | | menu on every page. Include too links to some of |
| One of the most important aspects of any website | | | | the other less commonly accessed pages - About - |
| other than appealing to the eye and containing killer | | | | Contact - Jobs - Site Map for example at the bottom |
| content is its structure. Without a proper structure | | | | on the page. Also, don't make people have to scroll |
| and clear navigation your visitors will quickly become | | | | too far to get to where they want to go. |
| frustrated and bounce (leave your site). You have to | | | | Site structure is all about ease, convenience and |
| make their experience as simple and as intuitive as | | | | giving your visitor the simplest most pleasant |
| possible and make it easy for them to find their way | | | | navigation as possible through the information that |
| to the information they want. | | | | you share. Site navigation is a customer service issue, |
| The name of the game is to put as few clicks | | | | perhaps your first opportunity to display the quality |
| between your visitor and the information they have | | | | of your customer service to a prospective customer. |
| come to retrieve as possible. Make your home page | | | | Use a professional web design company to make |
| a sales landing page. In fact make every page a sales | | | | sure that you get it right first time. |