| Similar to any physical document, a web page is most | | | | through CSS and this reduces a vast amount of |
| popular when the display, layout and readability are | | | | unwanted code. Therefore the page content is |
| best suited for the viewer. Every web page has its | | | | moved nearer to the beginning of the document. This |
| own subject of interest that is emphasized upon. The | | | | reduces the code to markup ratio and also enables |
| ease with which it is displayed also contributes to its | | | | easier page maintenance. By converting a web page |
| popularity and revisit by users. | | | | from a table-based format to a CSS one brings |
| Positioning of the page is vital for improving | | | | about a reduction of about 45 percent in the volume |
| user-friendliness. Page depth is the number of clicks | | | | of codes used. While using the table structure, web |
| required to reach the intended page beyond the | | | | designers invariably resort to a "table within table" |
| Home page. The most important pages with vital | | | | format to fit in the various data. This causes a huge |
| information have to be placed within minimum | | | | increase in the volume of data to be processed by |
| distance from the home page. This makes it easier | | | | the engines before reaching the vital content. |
| for search engines to pick up keywords from it. The | | | | The engines while scrawling across an HTML page |
| longer it takes for the engines to scour the web site, | | | | may look for style, geometric lay out, point of |
| the lower are its rankings. | | | | emphasis, color, and visual attractions on the page to |
| Visualizing the pages in the form of a tree graph | | | | rate the position to be offered. However, this |
| provides the best reasons why a certain page is | | | | involves a cumbersome process where the web |
| belatedly picked up despite having great content. | | | | page is displayed as seen by the viewer using the |
| When there are a great many pages that are poorly | | | | browser. This requires enormous data to be |
| picked during searches, reducing the number of | | | | reviewed and analyzed. However, an alternative |
| unwanted pages is necessary. Reorganizing the pages | | | | method is very likely to be in place. This will look at |
| to better place the important ones helps to vastly | | | | the code structure and not depend on the browser |
| improve SEO performance. | | | | display results. This has a lot of advantages, since a |
| Using Cascading Style Sheets (CSS) is one of the | | | | search engine will not be interested in the header or |
| best ways to design web pages. The search engines | | | | footer details that are standard for all web pages. |
| look at content in a different way compared to the | | | | The simplest methods for structuring pages for |
| human viewer. The human eyes are easily trained to | | | | better SEO results is to use simple layouts and place |
| pick out the most interesting content from the page | | | | the keywords at places where they can be easily |
| and concentrate on it. However, search engines go | | | | picked up by the engines. Also large fonts, hypertext |
| about their business by looking at the code that | | | | links and tags should contain keywords. Interference |
| makes up the content in the page. Hence, using CSS | | | | by use of animation or graphics should be avoided. |
| instead of HTML helps the engines to narrow down | | | | The codes used must not out value the key words |
| to the real content within the least possible time. | | | | placed near the heading or start of the paragraph. |
| CSS ensures that pages with similar structure appear | | | | While web sites are designed to improve the |
| in the same way. This enables easy navigation and | | | | accessibility of search engines, web pages are the |
| makes them accessible to search engine robots. | | | | key to better search rankings. |
| Abstracting design of the web page is best done | | | | |