| With borders disappearing and global trade becoming | | | | are global and common across countries. The W3 |
| a norm, Outsourcing is a logical extension of moving | | | | Consortium being the central body defining and |
| to a 'One World' scenario. Outsourcing can be defined | | | | updating these on a regular basis. Hence a website |
| as transferring work, that would usually be done by | | | | developed in the USA or in India bear the same |
| an in-house team to another team which is not under | | | | Quality mark. |
| the same umbrella. When this team is based in | | | | 4. Web 2.0 has hogged a lot of spotlight and caught |
| another country it is usually referred to as | | | | everybody's attention. India has been one of the |
| 'Offshoring'. Wonder what it is called for countries | | | | pioneers in driving this movement since teams from |
| that are landlocked though! | | | | India have mass produced hundreds and thousands |
| Web Designing and Development as a professional | | | | of websites which qualify to be Web 2.0 compliant. |
| service has been around for well over a decade now | | | | The conceptualization is local but the development is |
| and outsourcing of the service is fairly new (say, not | | | | outsourced. |
| more than 4-5 years). There are several countries | | | | 5. Flexibility of work to be outsourced in a modular |
| such as India, Brazil, Philippines, Russia and Romania | | | | fashion. The process of putting together a website |
| which are increasingly being considered as the | | | | could involve up to 6-8 steps or stages from the |
| outsourcing hubs for the service. India, undoubtedly | | | | initial creative brief to the beta testing and final |
| being the leader. The main reasons for concentration | | | | uploading. Each or any of these steps can be |
| of service providers across India include a few of the | | | | conveniently shared with another team to be |
| following - | | | | implemented. For e.g. if a company is very particular |
| 1. Easy availability of trained and experienced Creative | | | | about designing the initial homepage and subpage |
| and Technical resources. | | | | layouts in-house which needs to be finalized after |
| 2. Cheaper costs and overheads and thus reduced | | | | rounds of discussions with the decision makers - they |
| costs of services. Costs savings over up to 300% | | | | can keep to this process to themselves and |
| can be achieved in cases. | | | | outsource only the next stages of the HTML/CSS |
| 3. English being taught as a Primary Language right | | | | development or only the building the site architecture. |
| from age 3 | | | | Or in cases only outsourcing the scripting or |
| 4. Minimal cultural differences for being on the same | | | | programming bits. Hence smaller pieces of work can |
| understanding Platform. | | | | easily be outsourced. |
| These of course are some of the basic reasons of | | | | 6. Search Engine Optimization, which tends to be a |
| why outsourcing has taken front seat across a wide | | | | critical success factor of a website and requires a |
| spectrum of services. As for a few specific reasons | | | | host of off page activities to be undertaken in |
| for offshoring web design, HTML/CSS or Search | | | | addition to some of the standard On page |
| Engine Optimization the following are some points | | | | optimization techniques. All these off page activities |
| which is make outsourcing web solutions favorable - | | | | can be handled in bulk through a specialist agency at |
| 1. The output of the work produced has zero | | | | very attractive prices. Again since the delivery of this |
| shipping costs - anywhere in the world! Every piece | | | | is through the internet, the process and its |
| of work is made to be hosted on the Internet and | | | | effectiveness is very transparent and easily |
| hence is easily deliverable over the internet by way | | | | analyzable. |
| of files or URL's in most cases. | | | | Once you feel confident that you can outsource |
| 2. The inputs required to produce the work also | | | | Web Design, Web Development or Search Engine |
| easily deliverable and can be communicated via Emails | | | | Optimization projects the next step is to look for a |
| or cheap VOIP calls. This does not cost money too! | | | | suitable partner. |
| 3. Quality Standards for development of web pages | | | | |