| When you have signed up as an online affiliate with a | | | | piece of software application just to view your site. |
| merchant, you know that your next step is to start | | | | 4) Poor site navigation, too little navigation, too much |
| promoting the affiliate product. The promotion | | | | navigation and no navigation at all. The main point |
| campaign is done by generating traffic to your | | | | here is to take the middle path. |
| affiliate web page. When you have worked hard to | | | | 5) Bad design leading to poor readability of the page. |
| drive traffic to your site, you want to make sure it | | | | 6) Discomfort due to ugly design or inconsistent |
| will convert the visitors into customers. Unfortunately, | | | | design. This usually happens when the web designer |
| sometimes sales opportunity is lost because of web | | | | overestimated his skills. |
| site usability problem. This article will highlight 9 | | | | 7) Irrelevance of content. For example, a business |
| common web page usability issues. | | | | site that includes biographies and photos of each of |
| 1) The site does not state its objective clearly. | | | | the board members. This will lift the egos on the |
| Visitors have no idea what they are suppose to do. | | | | board but will bore the web site visitors. |
| 2) Usage of Java applets, big images, banner ads or | | | | 8) Complexity or excessive originality of design, |
| flashy elements slow down the loading of the page. | | | | which requires users to learn how it works in order |
| 10 seconds is about as long as the average visitor will | | | | to use it. |
| wait for the page. | | | | 9) Inaccessibility because the site cannot be used by |
| 3) The site requires specific software application to | | | | browsers for people with disabilities. |
| be used. No one will change browsers or download a | | | | |