| professional website design company who has been | | | | user feels difficulty in accessing the information and |
| in the business for years and knows what works well | | | | the links are obsolete then it can have adverse |
| in the industry; send out pointers saying that the | | | | effect on the reputation of the company. The users |
| effective navigation techniques followed while | | | | might just want to go through the |
| creating a website can be an intrinsic part of an | | | | âpainfulâ navigation experience only |
| effectual website design experience. Good | | | | once but after that they would never ever visit the |
| navigational strategies enhance the user experience | | | | site again. This would adversely affect the amount of |
| and help build the confidence and trustworthiness, | | | | traffic coming on the site thereby influencing the |
| adding to your client base. On the contrary if the | | | | ranking of the site with the Search Engines. |