| OK, so you've decided to become an internet | | | | Your headline is the first thing that someone visiting |
| marketer and you want to start selling a product or | | | | your web site will see. If it doesn't do its job, it's also |
| a service on the internet. Great Move! It can be a | | | | the last thing that a person visiting your web site will |
| very rewarding career, if you know what you're | | | | see. Believe it or not, your Headline will either make |
| doing. On the other hand if you don't know what | | | | or break your website. Yes it really is that important. |
| you're doing , it can become very frustrating and | | | | A mediocre headline will bring little to no results. Your |
| disappointing. The life blood of an internet marketer is | | | | headline must be great to exceptional if you want |
| his web site. It's something that you need to learn | | | | results. Even if you think you've written the greatest |
| how to do, and do right. In this and the following | | | | headline there is, don't take your own word for it. |
| articles I will attempt to teach you what you need to | | | | Write your headline, then write your opening |
| know. | | | | introduction, then ask about ten friends and family |
| Creating a web site for the sole purpose of selling a | | | | members to read it and get their opinion. |
| service or a product on the internet is not the same | | | | The reason behind getting others to read your work |
| thing as creating a general web site, there's a little | | | | is because you are biased and they are not. You |
| more involved to it than that. A general purpose web | | | | want to believe that you work is good. If you can't |
| site is great for providing information, but it does | | | | get them to want to read further than your headline, |
| nothing to sell a product. A selling or sales web page | | | | it's a sure bet that nobody else will want to either. If |
| does more than just give information. Yes you do | | | | that's the case, then re-write your headline, and |
| provide information, but you are also promoting | | | | present it to them again. Keep in mind that your |
| yourself, your product and your company. The whole | | | | headline should be related to your opening |
| purpose of the web site is for it to act as your | | | | introduction. It's okay to stretch the truth a little, |
| virtual salesperson. If the web site is good, people | | | | that's the art of advertising, just don't exaggerate it |
| may even hang around long enough to read it. If the | | | | too much that it becomes unbelievable. |
| web site is bad they'll just click on to another site. | | | | Be sure to read the next article in this series as I will |
| A good web site draws the reader in, compelling him | | | | be covering your web site opening introduction. Your |
| or her to continue to read further. If it doesn't | | | | headline needs to lead the reader by the hand |
| capture their imagination or their interest within the | | | | making them desire to read more of your website. If |
| first three seconds of their landing on your web | | | | you succeed to capture their imagination with your |
| page, then you've lost them. Three seconds is | | | | headline but lose them with your introduction, they'll |
| approximately all the time you have to get their | | | | still move on to another website. There are many |
| attention. Within that time frame they will decide | | | | parts of a selling website and I will go over each one |
| whether or not to stay on your web page and | | | | taking a section at a time, you might wish to |
| continue to read. This is just enough time to read | | | | consider these articles as a mini-web site course. |
| your Headline. | | | | |