| All small and big businesses today have or aspire to | | | | content with right keywords. Avoid marketing lingo |
| have an impressive online presence. If a good, well | | | | and focus on customer-friendly language. Choose |
| designed, well maintained website adds to the brand | | | | good background with high contrast and smart fonts. |
| value of the company, a poorly maintained website | | | | Avoid using different fonts on the same page. Open |
| with poor web design erodes that brand equity easily | | | | links to other websites in new window, so that the |
| too. So if you are really looking to put up your | | | | visitors can return to your web page without much |
| website, if you are designing the website yourself or | | | | fuss. Avoid pop-up boxes, numeric page counters and |
| if you have hired a web designer there are some | | | | auto play music. If your website has more than ten |
| important things about web design that you need to | | | | pages it would be better to put a search box in the |
| keep in mind. | | | | home page so that the visitors can search for what |
| The look and the feel of the website is important. If | | | | they want without wasting too much time. A good |
| you hire a web design company or a web designer, | | | | web design ensures more traffic and more visitors. |
| there are a few things you should keep in mind. You | | | | Create a resource page where you can out links of |
| need visitors to visit your site repeatedly so you | | | | all the websites that agree on a reciprocal |
| need to make the site visiting experience a good | | | | arrangement to put your link on their website too. |
| one. Navigation should be easy; your visitors should | | | | Search engines rank the sites with multiple links higher |
| be able to find what they are looking for easily. The | | | | and thus it will ensure a higher ranking on the search |
| web design should not be too complex or cluttered. | | | | engine results. Don't forget to include a feedback |
| Remember, a good web design doesn't overwhelm | | | | form that would help the visitors to connect. |
| the visitors. If your website takes more than ten | | | | Lay outing is important in a good web design. Don't |
| seconds to load, you need to get rid of some | | | | freeze the layout. Let it be liquid so that the users |
| pictures, graphics unless it is absolutely essential to | | | | can adjust it according to the size of their monitors. |
| keep it all. Visitors should be able to reach their | | | | This is a very important tip; use different colors to |
| targets on your website with one or two clicks, if it | | | | differentiate between visited and non-visited links. |
| takes more than four clicks you can be sure they will | | | | This way the visitor is not confused and knows |
| hate the experience. Select a good color scheme and | | | | exactly where he has been and decides where he |
| make sure that you stick to it. All the pages should | | | | intends to go. Design the home page a bit differently |
| have a similar look and feel. Minimize the use of Java | | | | than other pages. A good web design hence must |
| script and avoid Flash as much as you can. | | | | incorporate the tips discussed. So go for the best |
| You can choose ready-made templates or you can | | | | web designing companies that can give you the best |
| design one. A good web design includes good | | | | deals. |