| Design is a very important aspect for a successful | | | | can be detrimental to the website ranking. |
| website; it an effective tool in increasing brand | | | | Search engines do not process the text that is within |
| awareness, establishing an effective online identity, | | | | the image and providing as much keyword rich and |
| and connecting with the target marketing thus | | | | relevant text is vital for any SEO campaign. |
| increasing the return on the website. | | | | Search engines read the title tags of web pages, to |
| However, to truly maximise the efficiency of the | | | | ensure that the search engines know what the web |
| website and increase the ROI effective web design | | | | page is about these title tags should include |
| needs to be coupled with search engine optimisation | | | | keywords that describe what the page is about. |
| (SEO). After all, a web site could have the most | | | | Many search engine optimisation experts also aim to |
| exciting products and offer the ultimate shopping | | | | create a call to action within the title tags. Similarly, |
| experience but still remain unsuccessful if there is no | | | | description meta tags should also contain a detailed |
| traffic. | | | | description of the content of a web page including |
| By increasing its ranking in the search engines for | | | | the selected keywords. |
| specific keyword phrases that website will be gaining | | | | Every image within a website should have detailed |
| increased exposure to their target market which will | | | | description within the Alt tags. This not only aids the |
| likely result in increase in traffic and ultimately higher | | | | SEO but provides added accessibility. |
| conversion rates. | | | | Descriptive and keyword rich text should also be |
| During the web design process | | | | incorporated into the website content. As the saying |
| Many web designers forget about the importance of | | | | goes 'content is king'; search engines like lots of |
| creating a site that is not only designed well but is | | | | keyword rich unique text making your website more |
| also able to have the best chance of being found in | | | | informative, useful and relevant to the targeted |
| the search engines. With the internet advancing all | | | | keywords. |
| the time, web design must keep up with the new | | | | To know the result of your efforts add some form |
| demands. One of the biggest demands is having a | | | | of analytical tool to your website; it is as simple as |
| site that performs well in terms of search engine | | | | pasting a code into your website and lets you see |
| rankings to make sure that it is received by its | | | | important statistics on how your website is |
| audience. | | | | performing. |
| To optimise a website and increasing its ranking in | | | | The different search engine optimisation tactics |
| the results for selected keyword phrases a web | | | | outlined within this article is barely the tip of the ice |
| designer can do the following: | | | | berg. Coupling these onsite amendments with offsite |
| Headers of each page should be text; it is common | | | | activities such as link building, social media activity and |
| for many designers to use text within an image for | | | | PPC advertising will provide you with a varied online |
| their header which although giving a nice visual effect | | | | marketing campaign that will give excellent results. |