| Internet is the most effective and significant | | | | highlighted with the «H» HTML tags. The |
| approach of marketing. Now most of the business in | | | | «h1» and «h2» tags are |
| the world display and advertise their products and | | | | most effective. Currently, the use of CSS allows you |
| services via the internet. No doubt internet marketing | | | | to redefine the appearance of text highlighted with |
| is an easy technique but have a one look for | | | | these tags.b) Highlight technique: Highlight keywords |
| competition. For instance if you search for web | | | | with bold fonts. Do not highlight the entire text! Just |
| design company then thousand of web design | | | | highlight each keyword two or three times on the |
| companies pages in search engine. You don't have | | | | page. Use the «strong» tag for |
| time to search the entire site; therefore, search | | | | highlighting instead of the more traditional |
| engine optimization helps to determine where your | | | | «B» bold tag. |
| website appears in the search engine results pages. | | | | 6) «TITLE» tag: |
| If you want to beat your competitors then keep in | | | | This is one of the most important tags for search |
| mind search engine optimization tips during website | | | | engines. Make use of this fact in your search engine |
| design. If your site in the results pages are higher | | | | optimization work. Keywords must be used in the |
| than more people use your website. Website design | | | | TITLE tag. TITLE tag text is the first information |
| does impact where your website appears in the | | | | about your website that the user sees. This is why it |
| search engine results pages; moreover, web page | | | | should not only contain keywords, but also be |
| layout factors relevant to search engine optimization | | | | informative and attractive. As a rule, 50-80 |
| .There several factors influence the position of a site | | | | characters from the TITLE tag are displayed in |
| in the search results; but ,I am suggest only about | | | | search results and so you should limit the size of the |
| the web page outline aspect which is are as follows: | | | | title to this length. |
| 1) Amount of text on a page: | | | | 7) Keywords in links: |
| A page consisting of just a few sentences is less | | | | You should use keywords in the text of page links |
| likely to get to the top of a search engine list. Search | | | | that refer to other pages on your site and to any |
| engines favor sites that have high information | | | | external Internet resources. Keywords in such links |
| content. Generally, you should try to increase the | | | | can slightly enhance page rank. |
| text content of your site in the interest of search | | | | 8) «ALT» attributes in images: |
| engine optimization. The best page size is 500-3000 | | | | Any page image has a special optional attribute |
| words. | | | | known as alternative text. Search engines save the |
| 2) Number of keywords on a page: | | | | value of image Alt attributes when they index pages, |
| Keywords must be used at least three to four times | | | | but do not use it to rank search results. Currently, |
| in the page text. The upper limit depends on the | | | | the Google search engine takes into account text in |
| overall page size - the larger the page, the more | | | | the Alt attributes of those images that are links to |
| keyword repetitions can be made. There should also | | | | other pages. keywords can and should be used in Alt |
| be some difference in the number of entries for each | | | | attributes, but this practice is not vital for search |
| of these repeated words. | | | | engine optimization purposes. |
| 3) Keyword density and Search Engine Optimization: | | | | 9) Description Meta tag: |
| Keyword page density is a measure of the relative | | | | This is used to specify page descriptions. A lot of |
| frequency of the word in the text expressed as a | | | | search engines (including the largest one - Google) |
| percentage. If the density of a keyword is too low, | | | | display information from this tag in their search |
| the search engine will not pay much attention to it. If | | | | results if this tag is present on a page. That is why it |
| the density is too high, the search engine may | | | | is important that your Description Meta tag text be |
| activate its spam filter. The most favorable value for | | | | brief, but informative and attractive. It must also |
| keyword density is 5-7%. | | | | contain keywords appropriate to the page. |
| 4) Location of keywords on a page: | | | | 10) Keywords Meta tag: |
| A very short rule for search engine optimization | | | | This Meta tag was initially used to specify keywords |
| experts - the closer a keyword or keyword phrase is | | | | for pages but it is hardly ever used by search |
| to the beginning of a document, the more significant | | | | engines now. It is often ignored in search engine |
| it becomes for the search engine. | | | | optimization projects. However, it would be advisable |
| 5) Text format and Search Engine Optimization: | | | | to specify this tag just in case there is a revival in its |
| Search engines pay special attention to page text | | | | use. |
| that is highlighted or given special formatting.a) Use | | | | Search engines look at the design of your website to |
| keywords in headings: «H» tags are used | | | | pick up aspects of search result. Thus you need to |
| less than nowadays, but are still very important in | | | | design your website according to search engine |
| search engine optimization work. Headings are text | | | | optimization. |