| Does your company need a website? Sure, all | | | | just think about when you search. The internet is |
| medium, and large companies have websites, but | | | | moving to a more simplistic design. Most people find |
| does your small mom and pop company need a | | | | websites refreshing when they can just click on a |
| website? Yes, you do need a website not matter | | | | link, and find there products or services instead of |
| how small your company. The internet has changed | | | | sifting through garbage to find what they need. |
| from very broad searching to very niche searching. | | | | So you think you might want a website, but not sure |
| Internet users have changed from searching broad | | | | where to start. Here is what your small company |
| based terms to very specific based terms. No longer | | | | needs to focus on when developing a plan for a |
| search for heating or hvac, you search for more | | | | website. |
| specific terms like Erie PA Heating. This is where your | | | | 1. Start small, get a simple website 10 pages or less. |
| small mom and pop company comes into play. There | | | | Make sure you have a contact form. 2. Make sure |
| are people looking for your services today that only | | | | the site is easily searchable, have a friend or family |
| look on the internet, every person who grew up with | | | | member test the site. A person no related to your |
| the internet uses the internet to find local products | | | | business is best. 3. Make sure who ever is creating |
| and services. | | | | your site knows search engine techniques. You can |
| Website cost a lot of money, so I don't see the cost | | | | have the most expensive site in the world, but if its |
| benefit. I hear this a lot from clients. This is not true. | | | | not optimized for search engines its useless. 4. |
| You can get a simple website design for under a | | | | Constantly update and add content to the website. A |
| $1000. Heres the thing, you don't need a fancy | | | | website it a living document, you must maintain it or |
| website with flashing lights, and images to get your | | | | it will die. |
| product across to your potential customers. In fact, | | | | |