How to Make Sure You Don't Pay For a Sub-Standard Web Site

There are two related tests that you should conductdisabilities because they do not comply with the
before engaging a web designer to ascertainstandards. At least, if your pages are compliant, you
whether the work they do complies with theare one step closer to ensuring they are accessible.
prevailing web standards developed by the WorldAnother good reason for ensuring that your web
Wide Web Consortium (W3C).pages are compliant is to ensure you get better
The tests are simple and easy to conduct and usesearch engine placement. People are not the only
the W3C's own tools.things to access your web pages. Web search
Web Page Constructionengines also access them in order to index them.
Web pages are constructed using hypertext mark-upClearly, it helps these engines immensely if they can
language (HTML) and cascading style sheets (CSS).understand the pages, which can only reliably happen
HTML describes the content of a web page, whileif they comply with the relevant standards.
CSS stipulates how it should be displayed. (Not allConsequently, if your pages do not comply properly,
web pages use CSS, but most now do.)they may not be so favorably placed on the likes of
The two W3C tests check whether the HTML andGoogle and the other search engines.
the CSS components comply with the internationallyIn essence, by accepting non-compliant pages from
recognised standards.your web designer, you reduce your target audience.
Web pages are viewed using web browsers, such asYou reduce your audience because your content is
Microsoft Internet Explorer and Mozilla Firefox. Justless likely to be indexed properly and you reduce
because a web page can be displayed in one ofyour audience by potentially excluding some of them
these web browsers does not mean that it isbecause they can't access your pages properly.
compliant. In fact, most web browsers are veryWorse still, in some jurisdictions, you may have to
good at guessing what the designer intended, even ifface the consequences of having unfairly
they haven't abided by the rules!discriminated against people with disabilities.
The problem is that by deviating from these rules,How Can I Test My Pages?
the designer introduces a degree of subjectivity intoHopefully, this article has persuaded you that you've
the equation about how the page should actually begot nothing to lose by insisting that your web pages
rendered. It would be much better if the designare designed to be compliant with the standards.
complied with the standards, so barring bugs in theIt does seem sensible to select a web designer who
browsers themselves, the page should look the sameappreciates the importance of these standards and
regardless of the browser being used.who demonstrates their commitment to them by
Problems with Non-Complianceensuring their own site complies.
It might be argued that it is rather academic whetherThe W3C provide two easy to use tools to test
a web page complies with the acknowledgedcompliance with the various standards for HTML and
standards if it displays as expected in the popularCSS, which you can readily use to assess your
web browsers. However, you should think againdesigner's technical skill and to ensure that your site
before accepting this position.complies with the standards when it is delivered.
Firstly, just because a non-compliant page renders inAll you need to do is visit the tools' respective web
some browsers does not mean it will render in allpages (given below) and type in the address of a
browsers. This clearly means you run the risk thatweb page you want to test (or better still just copy
the web pages you have paid for will not renderand paste it from the browser's address bar). Simply
correctly for some people, excluding some of yourthen just click the "Check" button to run the tests. If
potential audience, and perhaps damaging your brandthe results come back green then the page complies.
at the same time.If it comes back red then there are compliance
Furthermore, many jurisdictions have implementedissues. The report will detail the errors.
laws to make the web accessible to people withObviously, one or two errors per page may be down
disabilities, such as the Disability Discrimination Actto careless slips, but large numbers of errors will
1995 in the United Kingdom. Failure to comply withclearly indicate that the designer isn't sticking to the
these laws can have serious consequences.standards.
The problem is that many of the specialist browsersI'll leave you to conclude what to make of those
that allow people with disabilities to access webweb designers who advertise that their sites comply
pages rely on them being compliant. You could wellwhen they manifestly don't and what to do if you
run foul of these disability discrimination laws if yourfind your site doesn't comply when you've been told
web pages are not accessible to people withit does.