| When doing business on the Internet, there are | | | | on every page. They should be displayed at the top, |
| many ways in which you can make a website | | | | bottom, left or right side of your web page. In |
| successful. Although the look of your website is | | | | addition, your visitors should be able to get to any |
| important, fancy websites don't make sales. There is | | | | web page within your website within four clicks. |
| much more to creating a quality website. To make a | | | | Web page Layout |
| website successful, you must create a website that | | | | Always be consistent with your web page design. |
| will be of interest to your target market and make | | | | This is a very important step to help make a website |
| them want to visit your website over and over again. | | | | successful. The layout for your website should be |
| In addition, your website should lead your visitors to | | | | the same on each page. If you make it different, |
| take the action you desire, such as joining your | | | | your visitors will become confused. In addition, it will |
| mailing list, or making a purchase. | | | | make your website appear to be unprofessional. Your |
| Selecting a Website's Niche | | | | website design should include the same layout, logo, |
| The first step toward how to make a website | | | | and navigation setup on each page. |
| successful, will be to target your website for one | | | | Spelling and Grammar |
| specific niche. For example, if you are designing a | | | | Always make sure you proof read and spell check |
| website about wine, everything within your website | | | | your web pages for errors. It is also very important |
| should relate to wine. | | | | that your webpage doesn't have any broken images |
| Selecting a Website's Keyword Phrase | | | | or links. |
| You must also select the most relevant keyword | | | | Important Web pages |
| phrase for each web page. A keyword phrase is two | | | | When you launch your website, it is very important |
| or more words that best describe your web page. | | | | that you include the following web pages: |
| For example, if your web page is about 'making wine,' | | | | About - The 'About' page is used to tell your visitors |
| your best keyword phrase would be 'wine making.' | | | | about you and/or your company. |
| You should use your keyword phrase a few times | | | | Privacy - The 'Privacy' page is used to let your |
| within your web page, as this will enable the search | | | | visitors know what you do with their personal |
| engines to determine what the website is about. This | | | | information, such as their email address. |
| is a very important step to make a website | | | | Terms and Conditions - The 'Terms and Conditions' |
| successful. | | | | page should be displayed on your website for your |
| Using HTML Heading Tags | | | | protection. |
| When you begin writing your content, it is very | | | | Site Map - A 'Site Map' is used to help the search |
| important that you use the HTML H1 heading tag | | | | engines index your website more easily. |
| with your main title at the top of your web page. In | | | | You can learn more about all of these pages by |
| addition, use th HTML H2 tags for your sub-titles. | | | | doing a search through your favorite search engine. |
| This is very important, as some search engines place | | | | They are very important and will help make a |
| relevance on the text displayed with heading tags. As | | | | website successful. |
| the default text for the H1 heading tag is very large, | | | | Website Interactivity |
| you may want to use CSS style sheets to display | | | | Another way to make a website successful is to |
| the heading tags in the font style and size you | | | | make the website interactive. This can be done by |
| prefer. | | | | including a targeted forum that compliments your |
| Using META Tags Within a Web page | | | | website, a form in which they can subscribe to an |
| Another step to help make a website successful is to | | | | ezine, a feedback form to enable them to give their |
| include META tags between the HEAD tags of your | | | | opinion, or an informative blog in which visitors can |
| web page. META tags help the search engines to | | | | comment. |
| know what keywords are relevant to the web page. | | | | Web Browsers and Screen Resolutions |
| They are also used to tell the search engines what | | | | When you begin designing your web page, it is |
| the web page is about. Many search engines will | | | | HIGHLY recommended that you install the most |
| display this description within the search results. | | | | popular web browsers on your computer. This will |
| Backgrounds and Text | | | | enable you to see how your website will display in |
| It is always best to display a web page with a white | | | | different browsers. You will find that your website |
| background and black text, as this will make the text | | | | may look great in one browser and terrible in another. |
| easy to read. Distracting backgrounds will make the | | | | It would be wise to design your website to display |
| text hard to read. A good rule of thumb is to just | | | | properly in Firefox and then it should display properly |
| use common sense and keep your website simple. | | | | in Internet Explorer, Opera, etc. |
| This alone is a great way to help make a website | | | | It is also important that you view your website |
| successful. | | | | through different screen resolutions. You can either |
| Animated Graphics | | | | open your webpage in your browser and then |
| If you're using animated graphics, it is important that | | | | change your computer's screen resolution, or there |
| you use them sparingly. Graphics that continually flash | | | | are website's online that you can visit, such as Any |
| are VERY annoying and may prevent your visitors | | | | Browser, to test your website. |
| from returning to your website in the future. | | | | If you follow these simple guidelines, you can begin |
| Navigational Links | | | | to make a website successful in no time. |
| It is very important to include good navigational links | | | | |